Digital Industry Experts Look Ahead To DMEXCO 2018

Digital Industry Experts Look Ahead To DMEXCO 2018

As the 2018 edition of DMEXCO kicks off in Cologne on September 12, we sat down with some of digital marketing and digital business experts, to see what they are most looking forward to from this year’s conference: Carolin Schreiber, Strategic Solutions Manager, Shutterstock DMEXCO is the most anticipated event for me and my colleagues at Shutterstock […]

How Mobile Apps Have Revolutionised Dating

How Mobile Apps Have Revolutionised Dating

Courtship, now known as dating, has been happening since the beginning of time and has drastically changed over the last few decades. Long gone are the days of parents arranging meeting between family friends since technology has now enabled everyone to become a serial dater. Move over Match, OKCupid and eHarmony, dating apps have arrived […]

More than 10 million UK workers could be using smartphones to boost productivity, says Deloitte

More than 10 million UK workers could be using smartphones to boost productivity, says Deloitte

Almost a third of the UK working population – 10.4 million people – could be using smartphones to be more productive at work, according to new research from Deloitte, Mobile Readiness for Work, which is based on survey responses from 3,369 UK workers. Going mobile: narrowing the productivity gap The study found that of the […]

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap places […]

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