More than 10 million UK workers could be using smartphones to boost productivity, says Deloitte

More than 10 million UK workers could be using smartphones to boost productivity, says Deloitte

Almost a third of the UK working population – 10.4 million people – could be using smartphones to be more productive at work, according to new research from Deloitte, Mobile Readiness for Work, which is based on survey responses from 3,369 UK workers. Going mobile: narrowing the productivity gap The study found that of the […]

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap places […]

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

Since it was founded in 2011, Snapchat has exploded onto the social media scene, boasting 187 million active daily users globally, as reported in February 2018. This was up 18% (29 million) year on year and an impressive 75% (80 million) compared with Q4 2016 (Statista February 2018). What’s interesting from a brand perspective is […]

Bouygues Telecom team with BETC to launch a 100% offline website

Bouygues Telecom team with BETC to launch a 100% offline website

Bouygues Telecom, one of the top French Internet Service Providers, launched a new service, “Guaranteed Internet”: an ensured internet access for its subscribers, even when their connection is down, thanks to a 4G mobile hotspot router. But here’s the thing. Not everyone is a Bouygues client. So, for all those that have not yet subscribed […]

Fred & Farid Los Angeles unveils “Ocean Miner” for the Tara Expéditions Foundation

Fred & Farid Los Angeles unveils “Ocean Miner” for the Tara Expéditions Foundation

 FF Los Angeles unveiled the “Ocean Miner” project for the Tara Expéditions Foundation: an innovative system somewhere between blockchain and land art that gives the ocean the opportunity to produce Bitcoin to finance its own preservation. The Tara Expéditions Foundation travels the world’s seas with scientists on board its schooner, Tara. For 15 years, […]

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