The Lovely Mobile News Party at the Mobile World Congress

The Lovely Mobile News Party at the Mobile World Congress

As telcos, retailers, brands, media houses and agencies descend in Barcelona for the world’s largest gathering for the mobile industry, Lovely Mobile News will be looking back and celebrating the year that was in mobile marketing at an exclusive, invite only party during the Mobile World Congress. Held at the iconic El Born Centre de Cultura i […]

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, announced the results of a scientific media trial that analyzed audience behaviours around ad skipping and identified critical steps to help advertisers maximize the impact of their skippable video ad campaigns. The report, entitled Turbo Charging Your […]

How Mobile Apps will Transform E-commerce in 2017

How Mobile Apps will Transform E-commerce in 2017

With the rise of smartphones, online customers have been buying more goods with their mobile devices instead of computers. Tech Crunch released numbers which reported a record $771 million in revenue from mobile customers over Thanksgiving. But while businesses scramble to make their businesses more mobile-friendly, they also have to figure out whether they will stick with […]

Big Mouth Strikes Again For Ted Baker 2017 Valentine’s Day Campaign

Big Mouth Strikes Again For Ted Baker 2017 Valentine’s Day Campaign

Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile responsive […]

AKQA’s Potato introduces the new Tate App

AKQA’s Potato introduces the new Tate App

Tate have launched their new and expanded iOS and Android app that provides visitors with a free and easy-to-navigate guide on all things Tate. Working collaboratively with Tate, web development company Potato, who became part of the AKQA network in 2016, enhanced the iOS app, and built a new Android app – ensuring even more […]

eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, with the broad classification breaking down into two distinct types: programmatic and non-programmatic. “A number […]

WFA: 90% of marketers are reviewing programmatic ad contracts in quest for greater transparency

WFA: 90% of marketers are reviewing programmatic ad contracts in quest for greater transparency

Agency trading desks may be the default way advertisers run programmatic campaigns but as many as 90% are set to review these deals after growing frustrated by the lack of transparency being offered. According to a new report from the World Federation of Advertisers, nearly two-thirds of marketers are uncomfortable with the conflicts created by […]

IPG Media Lab & Immersion: Touch-enabled technology in video ads leads to a 50% lift in brand favourability

IPG Media Lab & Immersion: Touch-enabled technology in video ads leads to a 50% lift in brand favourability

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Immersion Corp. announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The resulting report, Ads You Can Feel: The New Mobile Experience, shares best practices, findings and insights on leveraging users’ senses, including […]

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