Omnigon, which develops digital content for the sports, media and entertainment industries, has partnered with FINA, the International Swimming Federation, to develop a new suite of mobile apps. The launch of these apps for iOS and Android coincides with the 13th Annual FINA World Swimming Championships, which will take place December 6 to 11 in […]
In an Australian first, the radio industry has launched RadioApp, a new mobile app, created by industry body Commercial Radio Australia and app developer All In Media, that allows consumers to live stream 250 Australian radio stations on the go. The free app allows listeners to tune in to Australian radio from anywhere in the […]
Digital health company Babylon has appointed Ogilvy & Mather London to build awareness around its healthcare app, which provides online doctor consultations that “outperform” the NHS. The app combines artificial intelligence with real-life GP and consultant video appointments to give the public round-the-clock medical advice. The company’s chief executive and founder, Ali Parsa, began working […]
Google is attempting to win over Black Friday shoppers with a new search function that will allow them to see how busy shops and other popular destinations are in real-time. When users search for a shop on Black Friday, Google will deliver a status update, such as “a little busy”, and information about how long […]
In collaboration with Surf Life Saving Australia, Samsung Electronics Australia has recently launched and piloted Pocket Patrol – an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on Australia’s beaches, rips. The pilot program for Pocket Patrol took place from October 22 […]
eMarketer predicts Indonesia will have the highest rate of mobile phone user growth in Asia-Pacific in 2016 and continue to lead the region by that measure through at least 2020. But marketers hoping to connect with this burgeoning audience face an audience with lackluster enthusiasm for most mobile advertising. According to an October 2016 survey by […]
Instagram has added two new features, pushing it even closer to Snapchat by introducing disappearing photos and videos. It’s an add-on to Instagram Direct, the app’s direct messaging function. Users will have the option of sending photos and videos taken with the in-app camera which are deleted after two views. If the recipient replays the […]
Rather than use its mobile app to sell football boots to as many people as possible, Adidas is only letting those with a special code make purchases, much like the early Uber model where growth comes from consumer referrals. Going beyond the idea of “influencers” being a single and distinct group of people sits at […]
Airbnb announced that it is expanding its scope significantly, moving from a home-sharing business to a “holistic travel” company, said CEO Brian Chesky at the Airbnb Open event in Los Angeles. It rolled out a new feature called Trips as part of an app update designed to provide travellers with a one-stop shop. The feature […]
Hiking naturists are the stars as BBC launch a comedic new campaign, from ENVY Advertising, for the broadcaster’s new app, BBC +. Designed to provide customisable content collections, the free app gives users more control over the information they receive, whether it’s breaking news or talking points on a wide range of topics such as […]