Nescafé China Promotes ‘Real Connections’ with Smartphone Case & Smart Watch App

Nescafé China Promotes ‘Real Connections’ with Smartphone Case & Smart Watch App

Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]

Just Eat Acquires Hungryhouse and SkipTheDishes for £266m

Just Eat Acquires Hungryhouse and SkipTheDishes for £266m

Just Eat has acquired online food delivery rivals Hungryhouse, the UK-based food ordering platform of Germany’s Delivery Hero, and Canada’s SkipTheDishes for £266m. The acquisition of Hungryhouse is valued at £200m – with a further cash amount of £40m possible, depending on its performance between signing and completion of transaction. The purchase – funded through […]

R/GA London’s Adam Lowe Launches Real-time Storytelling App ‘Last Seen Online’

R/GA London’s Adam Lowe Launches Real-time Storytelling App ‘Last Seen Online’

Adam Lowe, R/GA London’s freelance copywriter, launched his own storytelling app in December, 2016. ‘Last Seen Online’ is a real-time story about a missing girl who disappears after a night out with friends. The iOS application replicates a messenger-style experience to deliver a story centred around a girl who goes missing following a night out […]

Bacardi and Swizz Beatz Create a New Kind of DJ Experience on Instagram

Bacardi and Swizz Beatz Create a New Kind of DJ Experience on Instagram

Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook’s Creative Shop, the liquor brand’s global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and […]

Mobiquity Networks Adds New App Partner to its Publisher Network

Mobiquity Networks Adds New App Partner to its Publisher Network

Mobiquity Networks, a next generation location marketing and data insight company that operates a nationwide location‐based mobile advertising network of beacons, has partnered with a major weather related app to join its App Publisher Network. This app will add approximately 70 million US downloaded users to Mobiquity’s existing publisher network. The Mobiquity Publisher Network is […]

Uber Teams Up with Star Wars for Rogue One Promotion

Uber Teams Up with Star Wars for Rogue One Promotion

Uber is the latest tech firm to partner with Disney in promoting the new film Rogue One: A Star Wars Story, replacing car images within the app with various Star Wars spaceships including the iconic X-Wing fighter. The promotion will run in hundreds of cities worldwide between 12 and 18 December on an opt-in basis, […]

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