TMW Unlimited launches dedicated digital production studio for Sony Mobile

TMW Unlimited launches dedicated digital production studio for Sony Mobile

TMW Unlimited has created a dedicated digital production studio for Sony Mobile’s global digital marketing team. The Sony Mobile Studio, which will sit in house at the agency, handles high volume, fast turnaround (from two hours to same-day response) digital asset creation and adaption. The studio is run by TMW Unlimited senior creative Fraser Leggat […]

Google takes on Slack and WhatApp with ‘Spaces’ group sharing tool

Google takes on Slack and WhatApp with ‘Spaces’ group sharing tool

Google has launched Spaces, a collaborative messaging app similar to the increasingly popular Slack. Spaces features integration with other Google products, such as Chrome and YouTube, allowing users to share articles and videos without leaving the Spaces app. A ‘space’ can be started and maintained around anything: a weekend getaway, a love of comic books, […]

MasterCard Hackathon Takes Aim at Travel Apps

MasterCard Hackathon Takes Aim at Travel Apps

MasterCard is teaming up with British Airways and TfL as part of its ‘Trip Hack’ hackathon that will aim to create payments-enabled travel apps that help consumers make journeys across multiple forms of transport, whether its the everyday commute or an international holiday. More than 100 coders, designers and developers from around the UK will […]

Google uses I/O to unveil app promotion tools to Apple developers

Google uses I/O to unveil app promotion tools to Apple developers

Google has opened this year’s I/O conference by unveiled the latest additions to its Universal App Campaigns offering, including the extension of the service to Apple developers, plus tools to help them find high value customers. The Universal App Campaigns suite is expanding beyond Android to help developers grow their iOS apps, meaning all app […]

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ’See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]

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