Mozilla Corporation has completed the acquisition of Read It Later, Inc. the developers of Pocket. “Mozilla is growing, experimenting more, and doubling down on our mission to keep the internet healthy, as a global public resource that’s open and accessible to all. As our first strategic acquisition, Pocket contributes to our strategy by growing our […]
KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]
Toymail, a maker of connected plush toys that work as a child-friendly alternative to mobile phones, has launched a ‘constellation of apps’ to expand the capabilities of its latest generation ‘Talkies’ toys. The Toymail Cloud for Talkies includes audio apps such as Remindie, an audio calendar; Sleepie, which issues ‘soothing sounds’ to help get the […]
Research from comScore in 2016 showed that 49% of US smartphone owners downloaded zero apps in the last month caused concern in the app marketing ecosystem. New research from Dimensional Research commissioned by YouAppi, a leading mobile growth marketing platform for premium mobile brands, highlights optimism among mobile marketing professionals responsible for app marketing and […]
British Vogue has become the latest brand to use chatbots on Facebook Messenger. The publication is using a chatbot to update fashion fans on the latest news and shows – to cater for the shortening attention spans of modern day readers. By signing up to Vogue’s ‘Fashion Update’ service, the bot will bring users the […]
UK online newspaper The Independent saw 73 per cent of its users, and 75 per cent of UK users, access its site during January via mobile. This accounted for 69.5m users, who amassed 194m page views, or 64 per cent of its total views. Overall, the publication enjoyed record global figures. It reported biggest month-on-month […]
Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its IPO. WhatsApp Status is a tab that will allow users to share photos and videos with friends and contacts. The platform promises the content will be end-to-end encrypted. TechCrunch reported that the feature mirrors Snapchat […]
In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
Telecom solutions firm Spice Digital has partnered with mobile application marketing firm MoMagic Technologies to launch mobile advertisement analytics platform ‘AdGyde’. “The potency of the app market is enormous. Undoubtedly, for higher growth rates it is necessary to address the challenges app marketers and developers face. AdGyde Solutions will monitor analytical data of the App […]