Video Advertising Bureau: Mobile apps get boost from TV ads

Video Advertising Bureau: Mobile apps get boost from TV ads

According to a study from the Video Advertising Bureau (VAB), TV is a significant driver of traffic for mobile apps. The “What’s App’ning” report, the third from the VAB on the connection between TV advertising and online traffic, indicates a 77 per cent correlation between TV advertising and traffic for 60 popular mobile apps. Examining […]

Liquid Communications a Perfect Match for Happn

Liquid Communications a Perfect Match for Happn

Paris-based dating app Happn has selected Liquid Communications as its agency of record following a competitive review. Liquid will conduct a Canada-wide communication plan for Happn, which will include media relations, strategic partnerships, influencer campaigns and events to increase brand awareness and active users in Canada. The agency will also promote Happn’s “See You There” […]

Facebook has a secret football game hidden inside Messenger

Facebook has a secret football game hidden inside Messenger

Social network celebrates the Euros with another hidden game you can play on Facebook Messenger Getty Facebook is forcing everyone to download its Messenger appFacebook has another game hidden in Messenger Football fans will be pleased to learn there’s another hidden game inside the Facebook Messenger app.It’s an addictive little game that has you practicing […]

Sanpellegrino And OgilvyOne’s Map App Encourages Wandering

Sanpellegrino And OgilvyOne’s Map App Encourages Wandering

Navigating a city with your smartphone can be stressful, and in your quest to find the quickest route from point A to point B, you often miss tons of interesting sights along the way. Sanpellegrino Sparkling Fruit Beverages wants to change that with a new mapping app that encourages you to discover new spots. Through […]

AlcoChange: The new app aimed at keeping heavy drinkers out of the pub

AlcoChange: The new app aimed at keeping heavy drinkers out of the pub

A smartphone app that “nudges” patients with alcohol-related liver disease away from their favouritedrinking dens and off-licences is being trialled by a London hospital. Sixty patients whose drinking has resulted in them being admitted to a ward at the Royal Free hospital, Hampstead, will be enrolled on the scheme. The AlcoChange app uses GPS technology […]

Former BT man brings ‘Spotify for mobile’ to the UK

Former BT man brings ‘Spotify for mobile’ to the UK

A former BT executive is urging phone users to hang up on his old employer as he launches the first free mobile service in the UK. American Stephen Stokols, BT’s former vice-president of strategy and business development, launched his start-up FreedomPop several years ago in the US, where it already has one million subscribers. The […]

Taco Bell unwraps real-time location data to serve relevant mobile messaging

Taco Bell unwraps real-time location data to serve relevant mobile messaging

Taco Bell is one of the brands leveraging xAd’s new MarketPlace Discovery platform to gain more insight into customers’ foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time. Taco Bell is using the real-time mobile location intelligence platform to uncover time-of-day as well as […]

Google Launches Springboard Enterprise AI Assistant

Google Launches Springboard Enterprise AI Assistant

Google has launched Google Springboard, designed to act as an AI assistant for its enterprise customers. According to Prabhakar Raghavan, VP of engineering for Google Apps, the average knowledge worker spends the equivalent of one full day a week searching for and gathering information. Google Springboard aims to reduce this by searching across all the […]

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