Starbucks has added the ability to send digital gift cards to friends direct via Apple’s iMessage service. The gift cards can be paid for through Apple Pay, which is also used to redeem the gift card – the idea being to remove as many steps as possible from the process. “Over the years, giving and […]
Independent virtual reality start up Mostly Human Studios has released Just Relax, a virtual reality relaxation and meditation app for the Samsung Gear VR that uses a hybrid rendering approach to place the user in a beautiful beach paradise that can help them de-stress and unwind. The app allows the user to sit and relax […]
WhatsApp is reportedly working to launch P2P (person-to-person) payments within its messaging app, starting in India. According to The Ken, Facebook is currently looking for a head of digital transactions with knowledge of India’s biometric ID system Aadhaar, UPI (Unified Payments Interface), and BHIM, a cross-bank payment app launched in the country at the end of last year. […]
Influencer marketing platform Buzzoole has received two nods from FbStart, Facebook’s global start-up programme. Along with being selected for FbStart’s Bootstrap track, a scheme for early stage start-ups that have just launched a mobile app, Buzzoole has also been nominated for FbStart’s Apps of the Year awards, designed to reward the most innovative start-ups in […]
Coca-Cola takes everybody by surprise with an innovative twist on social media platform Snapchat. In the course of the launch campaign for the new Coca-Cola Zero Sugar, Ogilvy & Mather Berlin developed a game utilising the Snapchat Stories feature. “SnapSkate”, a classic Jump’n’Run game, lets teens control pro skater Denny Pham through several levels – […]
Environmental organisation Greenpeace UK has teamed with AllofUs, a design consultancy, to launch a VR app that gives its supporters the opportunity ‘to experience amazing places like the Amazon and Artic first-hand’. The Virtual Explorer app provides viewers with 360° films that transport them to various precious environments across the globe, and enables them to […]
Hotmob, the leading mobile marketing company that operates the largest hybrid mobile advertising marketplace in Asia region, announced the launch of Video First View Ad Network curating selected premium mobile app and web inventories that comply with brand safety and can achieve viewable impression. Today smartphone users are frequently exposed to static banner ads and […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2016. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes the likes […]
Web-based real estate brokerage platform Apto has launched an iOS mobile app that integrates with its desktop platform – in a bid to simplify brokers’ workflows and improve efficiency. The Apto Mobile app includes task management features, the ability to update and create property records, take pictures of properties to add to records, and view […]
Kodak has joined forces with Imperial Leisure to take to the streets of London with a custom charger as part of a stunt ‘wiping’ people’s mobile phones. The experiment, a collaboration between the creative agency and the Kodak Moments app, revealed how people react when their phones are wiped by mistake. Promoting the fact that […]