A10 Networks, a Secure Application Services company, has revealed in new research that Britons are so addicted to and dependent upon their smartphones and applications that a quarter believe mobile apps are equally as important as a basic human resource such as eating, breathing and drinking. The Application Intelligence Report (AIR) is a global research […]
Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects those in later life. But the disease can actually affect people as young as 40. With over 40,000 people under 65 living with dementia in the UK. To educate a younger audience about the effects of Alzheimer’s, Innocean Worldwide […]
The increasing popularity of Facebook, WhatsApp and Instagram mean communications and social media is accounting for a greater share of the time people spend on apps than ever, according to measurement firm Verto Analytics. Measuring the cross-device behaviour of nearly 5,000 UK adults revealed the monthly time spent on communications and social media apps grew by 11.2 […]
‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and […]
Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos. Unlike the platform’s popular filters, these new Lens ads don’t have to be used on images or video depicting faces. An example of this was seen on Cinco de Mayo when Snapchat teamed up with […]
The Creative Circle has relaunched its official app ahead of 2017’s Creative Circle Ball. The updated app, available for both smartphone and tablet users through the App Store and Google Play, is available now. Armed with a fresh look in keeping with The Creative Circle’s new ‘angry, anarchic’ graphic identity, the app will keep you […]
M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]
Digital Marketing Pro, the microlearning edtech platform revolutionising how digital marketing skills are taught, is launching globally, having reached market dominance in its native Sweden. The Digital Marketing Pro (DMP) app, available on iOS and Android, is the first global product from Stockholm and Barcelona-based AIAR and aims to create the next generation of digital […]
AppOnboard Inc, the premier developer of interactive, Full-Fidelity Demos of mobile apps, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP”) and a syndicate of VCs and CxO luminaries of the mobile app ecosystem including the original creator of Google AdSense Eytan Elbaz. AppOnboard’s proprietary, patent-pending technology transforms any mobile app into a fully […]
McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]