Facebook’s chatbots now know customers’ names and preferences

Facebook’s chatbots now know customers’ names and preferences

The new account linking feature would allow customers to link, for example, their account with a book retailer to the brand chatbot. The chatbot can then suggest new books based on what the customer has purchased before. The feature is opt-in. Although Facebook doesn’t mention consumers going on to make a purchase, there are retailers already […]

The World’s First Augmented Reality Fine Artist

The World’s First Augmented Reality Fine Artist

30 year old artist Scarlett Raven unveils her ambitious, groundbreaking visual arts experience, The Danger Tree this summer. Scarlett is the first oil painter to work in the exciting world of augmented reality and reveals the deeply personal process of creating her multi-layered, experiential art. Working exclusively with Blippar, world leaders in the field of augmented […]

Manchester City becomes first football club to launch Facebook Messenger bot

Manchester City becomes first football club to launch Facebook Messenger bot

A user who searches for the club on Messenger and subscribes to its updates can follow news about transfers, new manager Pep Guardiola and what other social media users are saying. As well as news, the bot will push out photos, behind-the-scenes videos, phone wallpapers and match highlights. Unlike more customer service-oriented bots from retail […]

Apps now a “normal” part of Christian life

Apps now a “normal” part of Christian life

Apps available on mobile devices are now a normal part of Christian life, the Church of England has said as it plans to extend its’ own range of programmes for tablets and smartphones. The institution reports its’ range of apps, which try to support believers in things like Bible reading and prayer, have received more […]

Big Kahuna: Cross Channel Marketing Giant Launches ‘Experiences’

Big Kahuna: Cross Channel Marketing Giant Launches ‘Experiences’

Kahuna, a top player in cross-channel marketing automation for the mobile era, has just launched what it calls “Experiences,” which executes the personalization and optimization of customer journeys, freeing marketers up to be the creative strategists of campaigns. The product, we’re told, empowers marketers to “chain and orchestrate messaging across multiple channels, and deliver personalized, timely […]

Tumblr takes on Facebook and Periscope with live video

Tumblr takes on Facebook and Periscope with live video

Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video. The new tool lets Tumblr users live stream video directly to their followers’ Dashboards, and will also send out push […]

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