“Captivate vs. Aggravate” study – How Mobile Advertising Impacts Consumers’ Minds

“Captivate vs. Aggravate” study – How Mobile Advertising Impacts Consumers’ Minds

Kargo, a leader in mobile brand advertising, today announced the findings of an in-depth neuroscience study that assessed multiple mobile advertising formats to determine which are most captivating for consumers and which could potentially cause aggravation. The “Captivate vs. Aggravate” study, conducted with neuroscience research firm MediaScience, analyzed consumers’ rational and emotional responses to four […]

Emogi Unlocks Mobile Messaging for Brands

Emogi Unlocks Mobile Messaging for Brands

Emogi today announced the launch of Wink, the world’s first platform for mobile messaging empowering brands to join the conversation through branded emojis, stickers and GIFs. With Wink, marketers are able to leverage the native keyboard to deliver content, without requiring consumers to download a separate emoji keyboard, app or sticker pack. Popular chat platform […]

Snapchat rebrands as Snap Inc after camera ‘Spectacles’ unveil

Snapchat rebrands as Snap Inc after camera ‘Spectacles’ unveil

Snapchat’s name has disappeared about as quickly as the app’s trademark disappearing photos. The Venice, California-based company is debuting its first hardware, $129.99 video-capturing sunglasses, and renaming itself as “Snap Inc.” to reflect its new direction, the company’s CEO and cofounder Evan Spiegel told WSJ Magazine. Snapchat has been testing early versions of the gadget, […]

Instagram’s COO On Exceeding 500,000 Advertisers And The App’s Next Big Opportunity

Instagram’s COO On Exceeding 500,000 Advertisers And The App’s Next Big Opportunity

Instagram announced it has exceeded 500,000 advertisers. COO Marne Levine, speaking to Forbes,  says the company’s next big opportunity is catering to small- and medium-sized businesses. (Courtesy of Facebook) The number of advertisers on Instagram has more than doubled over the last six months and now exceeds 500,000, up from about 200,000 in February, the […]

Twitter thinks its new ad format could reach 800 million people

Twitter thinks its new ad format could reach 800 million people

Twitter is pushing further into one of the most lucrative segments of the mobile ad economy. The social network announced September 22 that it is now letting advertisers run native app-install advertising campaigns across a host of different apps through the platform’s third-party partnership network. Like other types of native ads, the network will shoehorn promotions […]

Marketers lose $100 million to mobile app advertising fraud

Marketers lose $100 million to mobile app advertising fraud

App marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud according to a new study. The research from mobile analytics company AppsFlyer shows that the losses come from fraudulent click data, paid installs from fraudulent devices, and fraudulent and simulated in-app events. While the study found […]

Tinder’s newest app, Tinder Stacks, lets you swipe on anything

Tinder’s newest app, Tinder Stacks, lets you swipe on anything

Tinder today is launching a new application for social polling. The company announced the debut of “Tinder Stacks,” an app for iMessage users that will let you use the “swipe to like” gesture the dating app popularized for anything you want – whether that’s polling your friends which photo should be your new profile picture, […]

Real Ale Body Launches CaskFinder App

Real Ale Body Launches CaskFinder App

The Cask Marque Trust, which offers independent accreditation and training for pubs selling cask ale, has released its CaskFinder app, to coincide with the publication of its latest Cask Report. The report includes research into the way that cask ale is sold and marketed in pubs, concluding that most pubs where cask ale is sold […]

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