Xaxis acquires e-commerce specialist Triad Retail Media in the US

Xaxis acquires e-commerce specialist Triad Retail Media in the US

WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire, subject to regulatory approval, Triad Retail Media, a leading digital retail media specialist in the US. Triad’s gross revenues were over US$500 million for the year ended December 31, 2015 with net revenues of […]

New App Lingoji Offers Culturally-Based Emojis

New App Lingoji Offers Culturally-Based Emojis

Over 30,000 people petitioned for the addition of a taco emoji to the current collection of emojis. These expressive images have evolved from yellow, googly eyed balls to highly-detailed, racially-diverse faces. But why settle for one visual representation of a culture when you can have a full catalogue of emojis tailored specifically to a country’s […]

Telcos plan to muscle in on adland

Telcos plan to muscle in on adland

If the future of advertising is mobile-led, then O2-owner Telefonica’s measured attempt to control the delivery of ads across its network spotlights the power it could wield in a market dominated by Facebook and Google. There aren’t many mobile operators that don’t harbor a similar ambition, though like the Spain-based provider – the bulk of […]

Kargo Partners with Adelphic to Bring Together Brands & Publishers to Improve Mobile Advertising ROI

Kargo Partners with Adelphic to Bring Together Brands & Publishers to Improve Mobile Advertising ROI

Kargo today announced a new strategic global partnership with Adelphic, the leading mobile and cross-channel demand side platform (DSP). The partnership enables Adelphic’s clients to purchase premium ad space through Kargo’s alliance of top publishers – including The New York Times, Hearst, and CBS Interactive – and reach more than 186 million consumers in the […]

With consumers glued to their smartphones, mobile ad budgets are soaring

With consumers glued to their smartphones, mobile ad budgets are soaring

Reading this on your smartphone? Company advertising departments will be pleasantly unsurprised. Consumers’ obsession with their smartphones meant that firms increased their mobile advertising budgets by 56 per cent year-on-year to £1.7bn in the first half of 2016. This means that 36p in every £1 spent on internet advertising now goes on phones, up from […]

How FRISO Vietnam “Spread the Love” with a project by Out There Media and Mindshare

How FRISO Vietnam “Spread the Love” with a project by Out There Media and Mindshare

Friso by Friesland Campina is a trusted brand across the world by mums and “mums-to-be”. This trust originates from years of nourishment and love to ensure the products are of utmost quality. Hence it is very important for Friso to get the right information about mums and their infants – so as to allow the […]

Trends shaping mobile payments worldwide in 2016

Trends shaping mobile payments worldwide in 2016

In 2016, mobile-driven commerce will reach an estimated US$972.25 billion across the 46 markets where Euromonitor International conducts this digital research. Most impressively, mobile payments are expected to reach US$3 trillion by 2021. While that is a lot of transacted money across these small-screen devices, mobile-based payments will equate to only an estimated 11 percent […]

Location Based Audience Targeting Superior in Driving Foot Traffic, Scientific Research Indicates

Location Based Audience Targeting Superior in Driving Foot Traffic, Scientific Research Indicates

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Thinknear, a leading location-based marketing platform, today announced the results of a quantitative media trial examining how location based audience targeting (LBA) compares versus more traditional methods such as designated market area targeting (DMA) in mobile. The resulting infographic, Harnessing the Power […]

Snap Could Make a Billion in Advertising and IPO Could Shatter Expectations

Snap Could Make a Billion in Advertising and IPO Could Shatter Expectations

Snapchat has been growing at rate faster than any other social media app. Millennials seem to love it, and even famous personalities born in the 1920s have recognized its potential. Indeed, former Israeli president and towering political figure Shimon Peres joined Snapchat in the very last days of his life. Credible rumors suggest that a […]

Tailored Brands Does Mobile Marketing With Waterfall

Tailored Brands Does Mobile Marketing With Waterfall

Tailored Brands is using cloud mobile marketing solutions from Waterfall. The partnership will deliver Waterfall’s mobile marketing and engagement solutions across Tailored Brands’ three marquee brands. With the addition of Tailored Brands to its client roster, Waterfall increases its footprint in the retail vertical and delivers the next wave of innovation for brands to better […]

1 71 72 73 74 75 106