Bookatable Partnership with EasyPreOrders Sees Sales Boosted

Bookatable Partnership with EasyPreOrders Sees Sales Boosted

Digital restaurant pre booking service Bookatable has revealed a significant boost in sales to its restaurants that trialled the company’s exclusive partnership with EasyPreOrders ahead of a wider rollout of the system scheduled for later in 2016. The trial, which took place during November and December 2015, one of the busiest periods of the year for the […]

Hero Condoms takes to Tinder to match users with STIs

Hero Condoms takes to Tinder to match users with STIs

Australian Tinder users have been ‘swiping right’ to a series of personified STIs as part of a campaign by condom brand Hero. From ‘Johnorrhoea’ to ‘Sydphilis’ and ‘Herpeia’, a series of 10 fake profiles named after the diseases have been appearing as potential date options for singles on the platform in a bid to highlight the unpleasant side-effects […]

After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat

After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat

In February Jeep chose to air its minute-long Super Bowl spot “Portraits” vertically, partly because the creative fit the size of a mobile phone. Now, the brand is permanently setting up shop on vertical-oriented Snapchat. Recently, Jeep officially opened a Snapchat account, posting user-generated photos of cars. Each day, users have been voting for their favourite photo […]

Burberry becomes the first luxury brand to run a Snapchat Discover channel native ad

Burberry becomes the first luxury brand to run a Snapchat Discover channel native ad

Burberry currently running its very own temporary Discover channel on Snapchat, a native ad with a suite of branded content. The channel, which can be found in the first slot of the Discover tab of Snapchat, is dedicated to promoting Mr. Burberry, the luxury brand’s latest men’s fragrance and accompanying capsule collection and men’s grooming products. While […]

Domino’s DXP delivers pizza through Instagram-based games

Domino’s DXP delivers pizza through Instagram-based games

Domino’s Pizza is looking to game Instagram — literally. The pizza delivery chain has brought its delivery vehicle, the DXP, to Instagram via a click-through game called “DXP Adventures.” The campaign was designed to make the DXP a household name. When players tap the tag “start_the_adventure” in the Domino’s promoted Instagram post, they will be […]

Bathstore Produces App to Prevent Water Wastage in the Home

Bathstore Produces App to Prevent Water Wastage in the Home

Bathstore and Saatchi & Saatchi, London have launched their latest campaign with the ‘silent loo’ mobile app, which addresses the plight of water wastage in the UK. With billions of litres of water being wasted annually, the app was created in response to research collected into water consumption, which revealed that on average 75% of […]

Tinder Ties The Knot with Humin

Tinder Ties The Knot with Humin

Dating app Tinder has tied the knot with Humin after being drawn to the San Francisco-based start-up’s contact management expertise. Whilst terms of the deal haven’t been disclosed it is understood that Tinder will essentially requisition Humin’s east coast base for its San Francisco office – with senior staff all transferring to Tinder. This includes […]

SoundCloud Launches Subscription Service

SoundCloud Launches Subscription Service

Online audio streaming platform SoundCloud has launched a new subscription service, SoundCloud Go, that provides ad-free access to an expanded music library for consumers using its app or online version. The service enables users to save audio offline, and grants access to extensive back-catalogues for three major labels and over 20,000 independent record companies. The […]