M&As in mobile application subsector rise 18pc in 2016

M&As in mobile application subsector rise 18pc in 2016

The number of mergers and acquisitions within the application sector of the online and mobile space increased by 18 percent in the first half of 2016 and this area is expected to continue gaining steam, according to a new report from Berkery Noyes. In Berkery Noyes’ Q2 M&A Online and Mobile Trends Report, the independent […]

Magnum answers call for ice cream with free Uber delivery

Magnum answers call for ice cream with free Uber delivery

Unilever’s Magnum is giving double meaning to the word “mobility” by partnering with Uber for a mobile campaign that delivers free ice cream to users’ doorsteps simply by having them swipe right in the application. Today, users who open the Uber app and swipe right will be able to pin their address and receive ice […]

UK Saves 51.4m Hours a Month Thanks to Apps

UK Saves 51.4m Hours a Month Thanks to Apps

Time-saving apps and online tools aimed at disrupting traditional ways of working and living are saving the average UK consumer 2.2 hours per month, according to new research from cloud computing firm Rackspace. The survey of 2,000+ UK consumers found that over two-thirds had little or no loyalty to traditional brands when given the option […]

Pokémon Go will soon get ads in the form of sponsored locations

Pokémon Go will soon get ads in the form of sponsored locations

After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer. In an interview with the Financial Times, Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In […]

Polaroid Returns with Photography App

Polaroid Returns with Photography App

Photography brand Polaroid is attempting a digital rebirth with a new iOS app, Polaroid Swing, that enables people to create and share one second-long moving photos with a single tap. The free app, which launches today, is backed by some of the biggest names in tech and photography. “Human beings see the world in short […]

National Geographic Traveller launch brand new app using Pugpig

National Geographic Traveller launch brand new app using Pugpig

National Geographic Traveller (UK) have released a brand new Photography Magazine app and Kaldor is excited to announce its launch using Pugpig. The digital magazine offers a behind-the-scenes look at some of the fantastic travel photography from National Geographic Traveller, including previously unpublished images from their photographers around the world. Their fully responsive app is […]

Facebook Tests Secret Conversations On Messenger

Facebook Tests Secret Conversations On Messenger

With users’ privacy in mind, Facebook is testing the ability to create one-to-one “secret conversations” in Messenger that will be end-to-end encrypted. Plus, Facebook is promising that these clandestine conversations can only be read on the mobile device of the intended receiver. “That means the messages are intended just for you and the other person […]

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