Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Simian launches new app aimed at curating the best upcoming and trending digital content for creatives

Jay Brooks and Brian Atton, founders of media-sharing solution, Simian, and Michael Chiavetta, co-founder of content consultancy, KIMBA, officially announce the launch of their unique content app, Dank. The app, inspired by the name of online viral media called ‘Dank Memes’, has been developed to curate and define the best online content before it trends. […]

Snapchat Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

Snapchat Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of tools is what many big-budget marketers—who need particular utilities on the mobile platform to do their jobs well—want to see. And such moves should intrigue revenue-minded investors […]

Smaato: In-App Mobile Advertising Accounts for 81 Percent of Ad Spend Compared to Mobile Web

Smaato: In-App Mobile Advertising Accounts for 81 Percent of Ad Spend Compared to Mobile Web

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q3 2016 Global Trends in Mobile Advertising Report. Smaato analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily […]

Uber Can Now Start Trips Based on Your Calendar

Uber Can Now Start Trips Based on Your Calendar

Uber has introduced a new feature that syncs with your calendar to easily add the addresses of any meetings or appointments as an intended destination on the its app. The Calendar Shortcuts feature will provide the user with a ‘shortcut’ to the address, at the bottom of the screen, when opening the Uber app. The […]

Hotels.com Introduces In-app Mobile Concierge

Hotels.com Introduces In-app Mobile Concierge

Hotels.com has introduced new mobile concierge feature to its app. The Hotels.com Concierge, powered by Button Marketplace, connects consumers to local products and services on the day their hotel stay begins. The concierge, currently only available on iOS, leverages location data to offer customers access to services such as Uber’s transportation, Delivery.com’s on-demand food delivery, […]

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid and Wunderman team-up with Chinese superstar Angelababy to save Pangolins

WildAid, an environmental organization that focuses on reducing the demand for wildlife products, together with Wunderman, a leading global digital agency, has just launched a China-based integrated activation campaign aimed at raising public awareness of the plight of pangolins, the world’s most trafficked and least understood wild mammal. It is estimated that over 1 million […]

WeChat’s Mini Programs Take Aim at Traditional Apps

WeChat’s Mini Programs Take Aim at Traditional Apps

On January 9, Tencent’s messaging app WeChat launched its new “miniprogram” feature, called Xioachengxu in Chinese. The service, built on the open HTML5 standard, allows WeChat’s 768 million users to access miniprograms instantaneously, without having to leave WeChat to navigate to an app store, download or install anything. Here’s how a miniprogram might work. A […]

Facebook confirms trials of mid-roll ads on Facebook Live

Facebook confirms trials of mid-roll ads on Facebook Live

Facebook has confirmed that it is seeking to monetise live-streams with the addition of mid-roll ads to its growing Facebook Live service. The world’s largest social network confirmed the move in 2016, saying in an email: “We’re running a small test where a group of publishers have the option to insert a short ad break […]

Geico Introduces Virtual AI Assistant to App

Geico Introduces Virtual AI Assistant to App

Geico, the second largest auto insurer in the US, has introduced a virtual AI assistant to its mobile app that aims to help the company’s policyholders with all their insurance needs. The virtual assistant, called Kate, will help its customers navigate the Geico Mobile app through voice commands and ‘will respond with quick, personalised answers […]

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