Nissan’s Virtual Face Paint App Goes Global for the Olympics

Nissan’s Virtual Face Paint App Goes Global for the Olympics

Nissan’s Virtual Face Paint App ‘Nissan Olympics Die Hard Fan‘ has gone Global, allowing sports fans to show and share their national pride for the sports teams that will be heading to Rio de Janeiro for the Olympics this summer. The app has 2,000 designs that fans can use to paint their face via their […]

Prime Day Shows How Amazon Is Winning Mobile

Prime Day Shows How Amazon Is Winning Mobile

According to Survey Monkey, Amazon saw app usage skyrocket on Prime Day. Amazon’s mobile app saw its usage increase by 35% last week, thanks to an influx of consumers wanting to cash in on Prime Day deals on July 12, according to new data from Survey Monkey. The e-commerce giant debuted Prime Day last year as […]

Microsoft’s uncertain Skype strategy continues with new app for Windows phones

Microsoft’s uncertain Skype strategy continues with new app for Windows phones

Microsoft keeps wavering between task-oriented separate apps and an all-in-one client. Microsoft’s preview of the new, modern, Universal Windows Platform (UWP) version of the Skype client received a big upgrade today: it’s now available for devices running Windows 10 Mobile as well as Windows 10 PCs. In addition to supporting Windows phones, the client has […]

Snapchat simplifies location-based campaigns for brands

Snapchat simplifies location-based campaigns for brands

Snapchat Inc. may start to see more brands paying up for location-based advertising campaigns on its photo-sharing mobile app, thanks to the efforts of another startup, Yext Inc. Advertisers can already pay the social media service to have branded geofilters—a type of graphical overlay people can use to decorate photos or videos they’re sharing—to show […]

Mercedes-Benz’s Minicar Brand Is Trying to Turn Snapchat Into Pokemon Go

Mercedes-Benz’s Minicar Brand Is Trying to Turn Snapchat Into Pokemon Go

The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA. “The brand is surprising and delighting some of their followers on Snapchat with smart-branded gear,” Mark Aikman, general manager, marketing services for MBUSA, explained via email. […]

M&As in mobile application subsector rise 18pc in 2016

M&As in mobile application subsector rise 18pc in 2016

The number of mergers and acquisitions within the application sector of the online and mobile space increased by 18 percent in the first half of 2016 and this area is expected to continue gaining steam, according to a new report from Berkery Noyes. In Berkery Noyes’ Q2 M&A Online and Mobile Trends Report, the independent […]

Magnum answers call for ice cream with free Uber delivery

Magnum answers call for ice cream with free Uber delivery

Unilever’s Magnum is giving double meaning to the word “mobility” by partnering with Uber for a mobile campaign that delivers free ice cream to users’ doorsteps simply by having them swipe right in the application. Today, users who open the Uber app and swipe right will be able to pin their address and receive ice […]

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