The New York Times collaborate with Google for virtual reality project – NYT VR

The New York Times collaborate with Google for virtual reality project – NYT VR

The New York Times in partnership with T Brand Studio, Google, GE, and Mini, won the mobile category’s Grand Prix award at the 2016 Cannes Lions International Festival of Creativity for its integration of virtual reality smart phone technology and Google cardboard headsets to provide its readers with an unprecedented virtual reality experience. NYT has […]

Sweden Creates the World’s First Telephone Number For the Country

Sweden Creates the World’s First Telephone Number For the Country

At the 2016 Cannes Lions International Festival of Creativity, the Swedish Tourist Association along with creative agency INGO Stockholm, won a gold award in the mobile category for their creation of The Swedish Number, which allows people from other countries to call any Swede who has downloaded the Swedish Number App. In 1766, Sweden was the first country […]

Serviceplan Group develops a free German course for refugees – WhatsGerman

Serviceplan Group develops a free German course for refugees – WhatsGerman

WhatsGerman, a language course based on the already existing digital platform, WhatsApp, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. WhatsGerman is a language course that is delivered through the messaging platform WhatsApp, and is directed towards the large number of refugees that entered Germany in 2015. Germany […]

AppLift Launch DataLift 360, first platform to unify app advertising across the entire app lifecycle

AppLift Launch DataLift 360, first platform to unify app advertising across the entire app lifecycle

AppLift — a mobile ad tech company — officially announced DataLift 360, which is hailed as the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention. According to a company statement, DataLift 360 enables mobile marketers to access and target desired users through seamless and unified connections […]

Yellow Pages Looks Inwards To Promote YP Dine

Yellow Pages Looks Inwards To Promote YP Dine

Yellow Pages has launched a new campaign promoting its revamped YP Dine app that highlights the internal battle between Canadians’ stomach, brain and heart when it comes to choosing what they want to eat. The digital campaign from Leo Burnett features claymation representations of the three organs bickering about their dining decisions, only to agree […]

New smartphone app shows how cancer treatments work

New smartphone app shows how cancer treatments work

Cancer Research UK scientists have launched a new app, Tumour Takedown, for smartphones and tablets that shows how some cancer treatments work. The new app, developed in collaboration with Centre of the Cell, was unveiled at the Royal Society Summer Science Exhibition. It allows the public to test out three different cancer therapies on a […]

Shazam For Beauty: Rimmel’s New Augmented Reality App Let’s Users Nab Real Life Make-Up Looks

Shazam For Beauty: Rimmel’s New Augmented Reality App Let’s Users Nab Real Life Make-Up Looks

Now there’s a headline: Shazam for beauty. But it’s almost true. Coty-owned brand, Rimmel London, has introduced a new app based on its Get The Look technology, which allows users to try out the make-up styles of everyone from friends in real life through to celebrities in magazine images. The augmented reality tool uses advanced […]

Banks to trial payments using Facebook and Twitter accounts

Banks to trial payments using Facebook and Twitter accounts

Bank customers may soon be able to exchange money on social media on Facebook or Twitter. Following a trial in Singapore in 2017, the service would allow people to wire money by selecting their Facebook or Twitter account instead of entering a bank account number and sort code. The service will bring together 20 banks to allow […]

Facebook’s chatbots now know customers’ names and preferences

Facebook’s chatbots now know customers’ names and preferences

The new account linking feature would allow customers to link, for example, their account with a book retailer to the brand chatbot. The chatbot can then suggest new books based on what the customer has purchased before. The feature is opt-in. Although Facebook doesn’t mention consumers going on to make a purchase, there are retailers already […]

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