New app launched in the UK to showcase the power of friendship

New app launched in the UK to showcase the power of friendship

Initially aimed at young people living, studying and working in London, friendrequest is the new app looking to lead the way in facilitating friendship. Addressing the challenge of forming actual friendships in a world of ‘social’ media,  friendrequest’s aim to ‘take social offline’ emphasises the non-replaceable value of real-life rendezvous, actively encouraging users to spend […]

GeoEdge Releases Solution for In-App Blocking of Inappropriate Mobile Ads

GeoEdge Releases Solution for In-App Blocking of Inappropriate Mobile Ads

GeoEdge brings mobile security and quality up to speed. Using the same proprietary, patent-pending technology that powers GeoEdge’s widely adopted solutions for the broader web, it detects security issues, inappropriate and offensive ad creative, and user experience issues at the pre-impression level delivered by any of the major mediator SDKs. The tool blocks the bad ad […]

Motive Unveils New Retargeting Capabilities for Mobile App Developers

Motive Unveils New Retargeting Capabilities for Mobile App Developers

Motive Interactive, the global app marketing company focused on turning high-quality users into lifelong customers, announced the launch of its new retargeting capabilities to further help brands streamline their ability to target and reactivate users across user channels and touchpoints. In support of the platform expansion, the company has appointed former VP at InMobi, Beatrice […]

ByteDance launches video chat app to challenge Tencent’s WeChat

ByteDance launches video chat app to challenge Tencent’s WeChat

ByteDance, the Chinese company behind popular short video app TikTok, has decided it is time to take on Tencent in China’s messaging app game. The world’s most valuable startup has launched a video messaging app in a space dominated by WeChat. The app, named ‘Duoshan’, works in a similar way to Snapchat, enabling users to send videos […]

Kiip Integrates with the Purchase Decision Network, Giving CPG Brands Exclusive Access to Shopping List Data

Kiip Integrates with the Purchase Decision Network, Giving CPG Brands Exclusive Access to Shopping List Data

Kiip, a leading mobile marketing and app monetization platform, has partnered with the Purchase Decision Network (PDN), the only ad platform purpose-built for CPG brands, to give CPG advertisers enhanced data for targeting everyday shoppers across mobile devices. The integration makes Kiip the first ad network partner with access to PDN’s exclusive shopping list data, which includes […]

Square launches SDK to help mobile developers take in-app payments

Square launches SDK to help mobile developers take in-app payments

Square, the payment app founded by Twitter co-founder Jack Dorsey, now enables developers and sellers to process payments with the platform in their mobile apps. The Square In-App Payments Software Development Kit (SDK) enables developers to begin taking payments from users with just a few lines of code. The SDK is available on iOS, Android, […]

Tencent to launch voice assistant for WeChat users

Tencent to launch voice assistant for WeChat users

Chinese social media and gaming behemoth Tencent Holdings is set to introduce a voice-activated assistant for WeChat, offering greater convenience to users of the messaging service in tasks such as playing music, ordering food and hailing a ride. Citing comments made by WeChat executive Zhou Jie during a company event, Bloomberg reports that the new […]

Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing

Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing

Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the industry has reached a tipping point in consumers’ cross-channel expectations, according to a new study by Yes Marketing. However, while mobile commerce is becoming the new […]