Cheil WW India launches Good Vibes app to spread positivity in the lives of the deafblind

Cheil WW India launches Good Vibes app to spread positivity in the lives of the deafblind

 Embracing the core value of technology and creativity, Cheil WW India has launched the Good Vibes app, the first-ever mobile app that enables two-way communication for the deafblind. There are an estimated 6,00,000 deafblind people around the world, while many more remain unknown. Since 95% of what we learn is through our eyes and […]

Uber now offers car rentals inside its app

Uber now offers car rentals inside its app

Uber has teamed up with peer-to-peer car-sharing service Getaround to launch a new product made for those who’d rather have the whole vehicle to themselves. The company’s new offering is called Uber Rent, and it will give you a way to find, rent and unlock cars listed on Getaround’s platform from within the Uber app. […]

Spending on apps jumps 22% in Q1, according to App Annie

Spending on apps jumps 22% in Q1, according to App Annie

Consumer spending on apps jumped 22% to $18.4 billion worldwide in Q1 2018 from a year earlier, driven by growth in music and audio, health and fitness and game categories, researcher App Annie said in a quarterly report. Downloads from Apple’s App Store and Google Play grew 10% to a record 27.5 billion during the […]

Over 30% of Brits would let brands sponsor their photos on social media, according to OnBuy

Over 30% of Brits would let brands sponsor their photos on social media, according to OnBuy

Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

 People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]

New Liftoff data shows Europeans 500 per cent less likely to use finance apps

New Liftoff data shows Europeans 500 per cent less likely to use finance apps

A new study by app marketing firm Liftoff has revealed some surprising insights into consumer behaviours around mobile finance, most notably the fact that EMEA consumers are around 500 per cent less likely to activate a mobile finance app than their counterparts in APAC and the US. Liftoff’s figures, based on almost 8.7bn ad impressions, show that […]

Regal’s Mobile App Brings AR to Movie Fans in the US with Moviebill

Regal’s Mobile App Brings AR to Movie Fans in the US with Moviebill

 Regal Entertainment Group, a leading motion picture exhibitor operating one of the largest theatre circuits in the United States, introduces Moviebill, a new collectible movie magazine featuring an interactive augmented reality (AR) platform. For the first time in April, moviegoers can access exclusive augmented reality content by downloading the award-winning Regal mobile app and […]