Facebook brings display ads to Messenger

Facebook brings display ads to Messenger

Facebook is launching display ads in Messenger globally, after tests in Australia and Thailand back in January. As of July 11, businesses will be able to buy Messenger ads as an additional placement option when buying Facebook ads through the Adverts Manager and Power Editor platforms. Initially, only traffic and conversion objectives will be supported, […]

Verto Analytics: Growth of personal assistant apps ‘spotty and sluggish’

Verto Analytics: Growth of personal assistant apps ‘spotty and sluggish’

The use of personal assistant apps on smartphones is showing stagnation and even a decrease in certain cases, partly as people start to use standalone home devices such as Amazon’s Echo and Google Home instead of their mobiles to complete everyday internet tasks. Consumer-centric measurement firm Verto Analytics monitored a panel of US adults who […]

Shazam appoints new Head of Global Marketing Solutions

Shazam appoints new Head of Global Marketing Solutions

Shazam are extremely excited to welcome Alexis Rodriguez as their new Head of Global Marketing Solutions. Based in Shazam’s NYC office and reporting to CRO Greg Glenday, Alexis will oversee the Integrated Marketing, Partner Marketing and Creative Services teams. Alexis Rodriguez is an accomplished creative executive with over 20 years of corporate and entrepreneurial experience […]

Supercell Partner with North Kingdom to Create Boom Beach’s ‘Blackguard Base Builder’

Supercell Partner with North Kingdom to Create Boom Beach’s ‘Blackguard Base Builder’

Supercell has partnered with Swedish experience design company, North Kingdom, to create the latest addition to their wildly popular mobile game, Boom Beach. Created by Supercell, Boom Beach is a mobile and tablet based strategy game that allows players to create their own defensive bases. Players can upgrade their base over time whilst also building […]

Catch Digital releases a Game of Thrones bot to coincide with the new season of the show

Catch Digital releases a Game of Thrones bot to coincide with the new season of the show

In a world of direwolves, white walkers and dragons, there’s one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions. Created by Catch, a digital creative agency in London, GoTBot is a Facebook Messenger chatbot created in solidarity with all the secondary characters you forgot […]

Google tests Triangle App to help track and manage mobile data

Google tests Triangle App to help track and manage mobile data

Google has launched Triangle, an Android app for managing mobile data usage, in a pilot in the Philippines. Triangle enables users to monitor their data usage and, for participating networks, check their remaining balance. Perhaps the biggest draw, though, is the ‘Data Saver’ feature for controlling unwanted background data. Users can block individual apps from […]

Google experimenting with VR ad formats on mobile devices at Area 120

Google experimenting with VR ad formats on mobile devices at Area 120

Researchers at Google’s experimental unit, Area 120, say they’ve built their first version of a digital advertising format designed specifically for mobile, virtual-reality applications. The unit showed a prototype of the still-nameless product in a blog post co-authored by Google product manager Aayush Upadhyay and associate project manager Neel Rao. The demonstration video showed a cube floating […]

Westwood One Rolls Out Mobile Radio Ad Platform Tied To Search

Westwood One Rolls Out Mobile Radio Ad Platform Tied To Search

For the first time, over-the-air broadcast radio has the ability to accompany an advertising or marketing message with search-like functions to serve up additional information or coupons and discounts on mobile phones. The Westwood One app, NextRadio, is free to consumers on the Android platform and in often comes native on phones. The advertising platform […]

Apollo Tyres AR app gives fans the chance to ‘Earn’ Manchester United Jersey

Apollo Tyres AR app gives fans the chance to ‘Earn’ Manchester United Jersey

Tyre manufacturer Apollo Tyres has released an AR app to celebrate its partnership with Premier League football club Manchester United and their #EarnTheJersey digital campaign. The Earn The Jersey app enables users to scan an Apollo Tyres logo to enter an interactive, where players swipe a ball toward the jersey of a member of the […]