DMEXCO: Snapchat criticises silent video ads, referring to them as ‘moving banners’

DMEXCO: Snapchat criticises silent video ads, referring to them as ‘moving banners’

Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound. Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers […]

DMEXCO: Google AdWords get new Universal app campaigns and video capabilities

DMEXCO: Google AdWords get new Universal app campaigns and video capabilities

At dmexco in Germany today, Google announced two new updates to its ad innovations that will help brands connect customers with what they want at the right time. These new capabilities are specifically aimed at mobile-first users. The new features AdWords is getting are the next generation of Universal App Campaigns and TrueView for action. […]

DMEXCO: Google And AppNexus Refuse To Work With Adblock Plus

DMEXCO: Google And AppNexus Refuse To Work With Adblock Plus

Google has severed its relationship with ComboTag, the Israeli startup that sourced buyers for Adblock Plus’ recently launched Acceptable Ads Platform. “We were just as surprised as you were and certainly don’t want to be in a business relationship that [supports this],” Google’s SVP of ads and commerce, Sridhar Ramaswamy, told reporters at DMEXCO in […]

IronSource launches ad engagement intelligence tool for mobile apps

IronSource launches ad engagement intelligence tool for mobile apps

Above: IronSource is providing better analytics for ad mediation. Image Credit: IronSource IronSource is launching a new ad engagement tool to provide developers with better analytics for their mobile apps and games. The tool for IronSource’s ad mediation platform provides developers with unique user data and placement performance to further maximize in-app experiences and revenue. Demand […]

Greek mobile advertising startup Avocarrot bought for 20 million dollars

Greek mobile advertising startup Avocarrot bought for 20 million dollars

Greek mobile advertising startup Avocarrot has been bought by adtech company Glispa Global Group for 20 million dollars, that’s likely a mixture of cash and stock. Avocarrot offers a monetization solution for mobile apps via less intrusive advertising dubbed “native advertising”. Native ads take the look and feel of existing app content, so they feel […]

Snapchat adopts Facebook-style ad targeting like email, mobile device matching

Snapchat adopts Facebook-style ad targeting like email, mobile device matching

Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view. Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like. Snapchat […]

InSkin Media Launches New Mobile Ad Format

InSkin Media Launches New Mobile Ad Format

According to the company, the new PageSkin Edge smartphone ad format is purpose-built to more effectively monetise mobile web content and overcome ad blocking, while also returning outstanding engagement and viewability figures. PageSkin Edge wraps around the top and right-hand sides of mobile web content, with an animated element that accompanies the reader down the […]