UK retail giant Tesco is testing a contactless system that will make the paper receipt a thing of the past, instead sending a digital record of your purchases to your smartphone as part of the payment process. According to the Daily Mail, the system is being trialled at self-service tills in two stores in Harlow, […]
R/GA London, the company for the Connected Age, is working with the Unilever oral care brand, Signal Pepsodent, to drive worldwide behavioural change in just 21 days with a free service which encourages parents and children to brush their teeth together and develop good brushing habits for life. “Little Brush, Big Brush” is one of […]
Hong Kong-based travel company Gagfare has released a new smartphone app which will revolutionise the way tech-savvy travellers book flights. For the first time ever, Gagfare enables travellers to search flights with over 500 airlines globally, and secure a confirmed, impartial best airfare on their desired flight, instantly. With a unique book-now-pay-later solution, Gagfare allows […]
POKKT, a mobile video advertising platform in India and South East Asia, has announced the launch of a new in-app mobile retargeting product suite. POKKT adds this formidable suite to its progressive mobile ad platform, giving advertisers the ability to remarket and defined audience segments and niches efficiently. Commenting on the development, Manish Tewari, POKKT’s […]
Flipboard announced 65 new publications available on its platform through partnerships with publishers Bonnier, Rodale and The Enthusiast Network (TEN). The new titles, such as Motor Trend, Working Mother and Runners World, add breadth and depth to the topics people follow on Flipboard. In the months ahead Flipboard will add more sources and important voices […]
Triton Digital, a leading technology provider for the audio industry, announced that SoundCloud, the world’s leading music and audio platform, has selected Triton Digital’s programmatic audio advertising exchange, a2x as a monetization partner for their digital audio advertising inventory in Canada. This partnership enables programmatic buyers throughout Canada to execute targeted, at-scale buys across SoundCloud’s highly engaged […]
Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced that Codoon, the largest sports social platform, has engaged Taptica for its Facebook social offering to drive qualified user installs in the US, UK, Canada, Australia and more […]
Music streaming service Spotify has begun serving vertical video ads using its new format ‘Branded Moments’, which launched in beta in October. Like a number of the service’s other ad format, Branded Moments offers users 30 minutes of commercial-free listening afterwards, but Branded Moments is the first video unit from the streaming firm to use […]
Axiata established Axiata Digital back in 2012 to capture the rapid growth in internet-based businesses and to date, they have a portfolio of over 20 digital brands—and an in-house digital venture named Twig is one of them. The team were struck by how mobile devices are the first touch point for consumers today. And to […]
Snap Inc, the company behind Snapchat, has urged marketers to raise the bar in mobile advertising, saying too many are still interrupting the experience and not adding to it. Speaking at IAB Engage yesterday (13 October), Snap Inc’s UK general manager Claire Valoti pointed to research released by the IAB this week showing that investment […]