Pinterest launches influencer marketing program

Pinterest launches influencer marketing program

Pinterest has opened up its content marketing API to third-party influencer marketing platforms, making it easier for brands to work with influencers on the social network. The influencer marketing program has been launched with eight partners – including AspireIQ, HYPR, Influence.co, IZAEA, Klear, Mavrck, Obvious.ly, and Open Influence – which have all integrated the API […]

Bloomberg Media’s Innovation Lab launches AI-powered news feed for their mobile app users

Bloomberg Media’s Innovation Lab launches AI-powered news feed for their mobile app users

Bloomberg Media’s innovation lab, BHIVE, has launched The Bulletin, the latest feature to its mobile app delivering added utility to today’s on-the-go professionals. Based on BHIVE’s extensive user research on news delivery preferences, the new feature, available on the homepage of the mobile app, makes it easy for users to get a snapshot of the […]

Shopping in Instagram Stories now available for BigCommerce Customers

Shopping in Instagram Stories now available for BigCommerce Customers

BigCommerce, the leading eCommerce platform for fast-growing and established brands, announced that its customer will be able to upload ‘shoppable’ Instagram stories. Brands can now tag products within their Instagram stories, meaning viewers can click on the products and go directly to the brands store to purchase the item. Providing even more organic opportunities to push traffic […]

Music tech company iZotope unveils “Inspired Collaborations” for their mobile studio

Music tech company iZotope unveils “Inspired Collaborations” for their mobile studio

 Audio technology company, iZotope, has launched a new campaign to support Spire Studio, their mobile studio where users can record, edit and mix eight audio tracks, simply by using a Spire and their phone or tablet. Spire’s compact size and features make it highly portable, which sparked the focal point of the “Inspired Collaborations” […]

TigerWit launches blockchain-based trading app and partners with Liverpool FC

TigerWit launches blockchain-based trading app and partners with Liverpool FC

TigerWit Limited, a UK-headquartered global financial technology company, launched its blockchain-based trading app and announced a partnership with Liverpool FC. As the ‘Official Foreign Exchange Trading Partner of Liverpool FC’ the sponsorship agreement provides TigerWit with a high-profile opportunity to increase its brand recognition. This visibility should drive downloads of its innovative new trading app […]

Vertical video ads are coming to YouTube

Vertical video ads are coming to YouTube

YouTube is embracing vertical video ads to let brands “provide a more seamless mobile experience” for viewers, it revealed at DMEXCO on September 12 where it also revealed plans to sell advertisers video ads based on users’ personalised home feeds. Advertisers can now snap up slots that fill up a users’ screen when they’re viewing […]

Sigma appointed to build mobile app for world renowned horse breeder

Sigma appointed to build mobile app for world renowned horse breeder

User experience (UX) agency, Sigma, has been appointed by Juddmonte Farms – one of the world’s leading breeders of elite racehorses – to build a user-friendly mobile application that will make it easier for staff across the company’s estate to manage the movement of horses from one location to another. Not only is livestock tracking a legal […]

Spotify deepens relationship with Nielsen to offer better measurement for brands

Spotify deepens relationship with Nielsen to offer better measurement for brands

Spotify has expanded its relationship with data and measurement firm Nielsen to help brands gain a better understanding of how their ads are performing on the music streaming platform. The extended collaboration will see Nielsen Brand Effect adopted across Spotify in the US, UK, Germany, Canada, Mexico, Spain, France, Netherlands, Japan, and Australia. This will […]

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