Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising

Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising

Yieldmo, the leading design-driven premium mobile advertising provider, announced the results of an in-depth research study—entitled Answering the Call for Better Mobile Advertising Experiences—aimed at understanding how better-designed mobile ad formats impact consumers, brand advertisers and publishers. The study, which was executed by independent usability research firm Applause, surveyed nearly 400 U.S. consumers on their […]

Marketers Can Measure Impact of Video & Display Advertising on Inbound Phone Calls

Marketers Can Measure Impact of Video & Display Advertising on Inbound Phone Calls

Marchex, a mobile advertising analytics company, announced the launch and general availability of Marchex Display and Video Analytics. For the first time, enterprise marketers can measure the impact of display and video advertising campaigns on inbound phone calls to a call center or store. In 2017, phone calls to businesses from smartphones are expected to […]

Just Eat Acquires Hungryhouse and SkipTheDishes for £266m

Just Eat Acquires Hungryhouse and SkipTheDishes for £266m

Just Eat has acquired online food delivery rivals Hungryhouse, the UK-based food ordering platform of Germany’s Delivery Hero, and Canada’s SkipTheDishes for £266m. The acquisition of Hungryhouse is valued at £200m – with a further cash amount of £40m possible, depending on its performance between signing and completion of transaction. The purchase – funded through […]

R/GA London’s Adam Lowe Launches Real-time Storytelling App ‘Last Seen Online’

R/GA London’s Adam Lowe Launches Real-time Storytelling App ‘Last Seen Online’

Adam Lowe, R/GA London’s freelance copywriter, launched his own storytelling app in December, 2016. ‘Last Seen Online’ is a real-time story about a missing girl who disappears after a night out with friends. The iOS application replicates a messenger-style experience to deliver a story centred around a girl who goes missing following a night out […]

Ad Creative Identified as Key Driver of Customer Engagement and Media ROI in Independent Study

Ad Creative Identified as Key Driver of Customer Engagement and Media ROI in Independent Study

Celtra, the leading creative management platform for digital advertising, released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted by Forrester Consulting on behalf of Celtra.  The study found that brands who prioritize creative see improved customer response rates and achieve higher brand recognition. Forrester predicts that mobile advertising spend […]

Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads

Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads

Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality advertising effectiveness study. The study was carried out by Nielsen Research and conducted in partnership with POST Cereal, PETA and Charity:Water. To pull it off, researchers turned to scientifically accepted methodologies as a means to […]

Opera Mediaworks is now AdColony

Opera Mediaworks is now AdColony

Opera Mediaworks announced its new company name will be AdColony with the goal of unifying the brand, performance and publishing business under a single name. The name change will become effective starting in January 2017, and the company will continue to stay independent, with the corporate entity listed on the Oslo Stock Exchange under Opera […]

Warc Toolkit: Artificial Intelligence to impact the marketing industry in 2017

Warc Toolkit: Artificial Intelligence to impact the marketing industry in 2017

Warc, the global marketing intelligence service, concludes that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete – such as speech recognition or interpreting data – will have a major impact on the marketing industry in 2017. David Tiltman, Warc’s Head of Content, […]

Bacardi and Swizz Beatz Create a New Kind of DJ Experience on Instagram

Bacardi and Swizz Beatz Create a New Kind of DJ Experience on Instagram

Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook’s Creative Shop, the liquor brand’s global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and […]

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