In partnership with Teslasuit, Rokid and Lumus, HeadsUp curates the first full body multi-sensory driving experience to the F1 Paddock Club delivering an unprecedented level of immersion: Feel the Drive. Hosted at the F1 Paddock Club, “Feel the Drive” is created by using the on-car camera feed and telemetry data from Lewis Hamilton’s pole position […]
A recent study has revealed that 93% of parents, of children aged 2-5 years old, believe toddlers of this age group are spending too much time in front of electronic devices. The data, by Kiddi Caru, also shows that 60% of this group have given their toddlers a tablet, with over half (57%) being just 3 […]
S4M, a leading drive-to-store platform announced a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have shown […]
Talon has developed proprietary technology platforms that allow internal users and external customers to engage seamlessly with Out-of-Home (OOH) to deliver meaningful outcomes. The two platforms simplify a fragmented and complex medium by bridging the gap between advertisers’ demands and existing capability in the OOH market place. They will be instrumental to delivering more advanced capabilities […]
RhythmOne, a Taptica, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. The report provides full-year […]
New research has found that the vast majority of internet users lack any confidence in what they see and read online. Only 8% of them globally think that three-quarters or more of the information they get from social media is true – dropping to 4% when it comes to information from supposedly trusted influencers like […]
Deezer, the global music streaming service, has updated its app with a new look and feel that highlights the brand’s human and local identity. Deezer continues to evolve its light and accessible app design to make it easier than ever for users to navigate the world’s most diverse audio content library. The app has been […]
Cheetah Mobile, a leading mobile internet company with global market coverage, announced the upcoming release of the international version of CM Translator, a top-selling handheld AI translation device in China. Set to release later in May, CM Translator features an easy-to-use “One Click · One World” one-button design, ultra-long battery life with 180 days of […]
Pocketmath, a global leading ad technology company that provides audience network services and programmatic advertising solutions, announced that it has reached and surpassed 80-billion impressions served since January 2015. This milestone represents an industry shift in favour of mobile devices, as the mobile-focused ad company continues to gain momentum in the marketplace. Focusing exclusively on […]
In a new survey, 40% of people now use screen time tracking functionality, either on their phones or via an app – despite Apple confirming this week that it has been removing some screen time tracking apps from the App Store because of security concerns. The study also revealed that the average screen time in […]