Chinese consumers take to social media to relieve daily life pressures, says Kantar

Chinese consumers take to social media to relieve daily life pressures, says Kantar

While an entire industry has been built around the ‘digital detox’ and social media’s been labelled as a new type of addiction, China’s netizens feel that social media actually offers a relief from daily life. Some 57% of Chinese users feel social media helps them “relieve from pressure in real life”, up 12% points from last year according […]

HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]

AdRoll Group acquires Growlabs to strengthen its RollWorks enterprise unit

AdRoll Group acquires Growlabs to strengthen its RollWorks enterprise unit

Data-driving marketing solutions firm AdRoll Group has acquired Growlabs, a B2B lead generation startup, with the aim of expanding the firm’s RollWorks business unit, which focuses on enterprise sales and marketing. AdRoll Group launched RollWorks in February 2018 to provide B2B marketers with an account-based marketing (ABM) solution that spanned from account discovery through to engagement and measurement. Adding Growlabs, […]

Video key to Black Friday eCommerce conversions, reveals new research by Viddyoze

Video key to Black Friday eCommerce conversions, reveals new research by Viddyoze

E-commerce conversion rates could be boosted by as much as 85% through effective use of video, according to new research from Viddyoze. Ahead of Black Friday, a study from video automation specialist Viddyoze has revealed that businesses which sell online could see conversion rates soar through effective use of quality video content. Video has become a […]

iProspect, Futurs.io, Mondadori MediaConnect, S4M and Smart joins forces to launch the Adschain Consortium

iProspect, Futurs.io, Mondadori MediaConnect, S4M and Smart joins forces to launch the Adschain Consortium

S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart and Mondadori MediaConnect is launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology on industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost the industry […]

Punch! partners with Cyance to deliver personalised marketing campaigns

Punch! partners with Cyance to deliver personalised marketing campaigns

Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]

Momentum launches MomentumBi, a new business intelligence platform

Momentum launches MomentumBi, a new business intelligence platform

Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary experiential data with sales, media, […]

LOUIS XIII COGNAC Presents Its “Smart Decanter”: The First Crystal Connected Decanter

LOUIS XIII COGNAC Presents Its “Smart Decanter”: The First Crystal Connected Decanter

 In February 2019, LOUIS XIII will step into the future by integrating NFC technology into its Smart Decanter to provide clients a seamless access to an exclusive world of privileges. Each decanter will directly connect clients to the LOUIS XIII Society, a private club where members can enjoy exclusive content, unique experiences and personalised […]

Tonino Lamborghini launch official WeChat account in partnership with Digital Retex

Tonino Lamborghini launch official WeChat account in partnership with Digital Retex

Tonino Lamborghini, the luxury brand belonging to the Lamborghini family, has signed an agreement with Digital Retex, trusted partner of WeChat in Europe, for the implementation of a strategy that brings to China the spirit of its “lifestyle experience brand”. The strategic objective of Tonino Lamborghini’s agreement with Digital Retex is to systematically oversee the […]

Napa Valley Film Festival gets traction in a social advertising campaign by Crowd

Napa Valley Film Festival gets traction in a social advertising campaign by Crowd

The Napa Valley Film Festival, taking place November 7-11, is an annual celebration of food, film, and wine, lighting up the towns of Napa, Yountville, Calistoga and St. Helena at the most colourful time of the year. Independent global creative agency Crowd was tasked to create digital marketing campaigns that would help streamline a more user-friendly purchase process. Crowd designed a bespoke landing […]