Marmite ‘TasteFace’ Takes Facial Recognition to the Next Level

Marmite ‘TasteFace’ Takes Facial Recognition to the Next Level

Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]

eHarmony skills coming to Amazon’s Alexa

eHarmony skills coming to Amazon’s Alexa

Whether you are lounging at home or getting ready to start the day, eharmony brings a new element of excitement to online dating with a skill for Amazon Alexa. eharmony users will be able to enable the eharmony ‘Skill’ for Alexa, hear their matches and messages by voice and then ask Alexa for more info on […]

SpotX launches ‘made for video’ header bidding solution

SpotX launches ‘made for video’ header bidding solution

Video ad serving platform SpotX has unveiled a header bidding suite built specifically for video, featuring a server-side wrapper, empowering media companies with a range of options to maximize the number of demand sources competing for their inventory. The new offering represents an advancement of the company’s shift from tag-based integrations. SpotX said the new suite of […]

Audi A8 ties with HERE location technology

Audi A8 ties with HERE location technology

Audi has worked with HERE Technologies to integrates an array of advanced navigation and location technology from HERE to provide guidance throughout the day. Smartphone and web companion applications sync journeys and routes from the device to the car before the driver sets out. The smartphone app gives you first mile guidance to the parked […]

Mobile Posse Unveils Original Research About the Mobile User Journey

Mobile Posse Unveils Original Research About the Mobile User Journey

Mobile Posse, innovator of an intelligent content discovery platform that enhances the mobile experience while boosting ad monetization for mobile carriers and device OEMs, announced a new research titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile […]

Mindshare teams with AppNexus and Jivox to launch ANNA

Mindshare teams with AppNexus and Jivox to launch ANNA

Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox. ANNA is a combination of people, process and technology that creates code that programs DSPs and DCOs as […]

Supermetrics helps Google disrupt the BI market

Supermetrics helps Google disrupt the BI market

Supermetrics released connectors for Google Data Studio, Google’s new and highly expected business intelligence tool. These connectors enable Data Studio users to seamlessly fetch data from more than 20 marketing platforms, such as Facebook Ads, LinkedIn Ads, Twitter Ads, Bing Ads, DoubleClick and Yahoo Gemini. Google has been investing heavily on Data Studio, with the […]

The Lovely Mobile Awards Are Now Open For Entries!

The Lovely Mobile Awards Are Now Open For Entries!

The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]