AdColony launches Aurora HD Mobile Video, partners with Disney in APAC

AdColony launches Aurora HD Mobile Video, partners with Disney in APAC

Independent mobile advertising platform, AdColony, announced the launch of Aurora HD Video, a suite of interactive mobile video creative products that fundamentally changes the way consumers can physically engage with video content. Aurora HD Video allows advertisers to immerse consumers into video content, delivering branding and engagement goals with TV-like reach. Powered by AdColony’s Instant-Play […]

Huggies launches mobile sweepstakes with Meijer supermarket chain

Huggies launches mobile sweepstakes with Meijer supermarket chain

Kimberly-Clark, the company behind Kleenex tissues and GoodNites disposable underwear, has launched a text-based mobile campaign to promote its Huggies nappy/diaper brand in Meijer stores. The campaign, powered by digital marketing solutions provider HelloWorld, offers consumers a chance to win instant prizes – which includes a trip to Orlando, Florida – through the ‘Magical Vacation […]

Indonesian telco 3’s digital strategy gets a leg up from Postr

Indonesian telco 3’s digital strategy gets a leg up from Postr

Indonesian telcos are undergoing a digital renaissance it seems, with Hutchison 3 Indonesia joining Telkomsel in moving further with their digital strategy. For H3I this resulted in getting Postr, an adtech company that utilises a smartphone’s lock screen as an advertising display. Users who have ads on their lock screen will then be able to […]

Twitter’s First View Ads Show Better Retention Rates According To Scientific Media Trial

Twitter’s First View Ads Show Better Retention Rates According To Scientific Media Trial

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, their creative technology arm, in partnership with Twitter announced the results of a scientific media trial examining the location of video ads within a social environment. The resulting report, The Art of the Takeover: Optimizing What Consumers See First, reveals best practices for in-feed advertising as […]

Acxiom Looks to Enhance People-Based Targeting for Marketers on LinkedIn

Acxiom Looks to Enhance People-Based Targeting for Marketers on LinkedIn

Acxiom, the data foundation for the world’s best marketers, announced a product integration that will enhance people-based targeting on LinkedIn using a privacy-compliant match between Acxiom and LinkedIn audiences. Marketers will now have access to improved audience targeting and Acxiom’s LiveRamp Connect, creating unique opportunities to run secure, anonymized people-based marketing campaigns on LinkedIn. “With […]

AerServ Launches DataServ to Supplement Mobile Advertising Revenues

AerServ Launches DataServ to Supplement Mobile Advertising Revenues

AerServ, the leading ad management technology and SSP for mobile publishers and advertisers, announced the launch of DataServ, a new data as a service product that will connect CRM and offline data to mobile data and offer an additional revenue stream for mobile publishers. DataServ will give mobile publishers the ability to generate revenue beyond […]

L’Occitane mobile location campaign lights up high street

L’Occitane mobile location campaign lights up high street

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets. Targeting those who were considering gifts for occasions such as Mother’s Day, L’Occitane used proximity based targeting to drive store visitations, sales and brand engagement. Using xAd’s tech, target groups were identified from gathered […]

Google turns focus to customer loyalty on Android Pay

Google turns focus to customer loyalty on Android Pay

Google has introduced a loyalty API that enables merchants that accept Android Pay to provide customers with offers, rewards, and information about new items. The Card Linked Offers API provides a new channel for businesses to deliver targeted offers, once a person has added their loyalty card to Android Pay. US bakery company Panera Bread […]

Encore Digital Media launch pinpoint online targeting for luxury brands

Encore Digital Media launch pinpoint online targeting for luxury brands

Encore Digital Media, the experienced programmatic partner, is launching Business Elite, a highly targeted global programmatic service designed for luxury brands. Based on four years’ experience in reaching niche audiences for clients such as Investec and Fujitsu, Encore Digital Media can offer pinpoint targeting and advanced optimisation. The carefully honed approach means Encore can target […]

ADYOULIKE employ Integral Ad Science Technology to protect their Native Ads from fraud

ADYOULIKE employ Integral Ad Science Technology to protect their Native Ads from fraud

ADYOULIKE, the global artificial intelligence driven native advertising platform, announced the integration of anti-fraud technology from Integral Ad Science (IAS), the data and technology company that empowers the advertising industry to effectively influence consumers everywhere. The integration protects advertisers using the ADYOULIKE platform from incurring the costs of illegal bot activity, fraudulent URLs and other […]