Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, […]
While FACT-Finder already holds a number of technology patents in the field of ecommerce and machine learning, the company’s latest patent introduces not just a new technology, but a whole new approach to online shopping. By learning from each individual customer’s previous behaviour, and also from all other customers, FACT-Finder is able to predict which […]
As Facebook continues to endure intense criticism over the how its handles user data, the social network has decided to roll out a change to news feeds across the globe. The change, which was introduced to the US back in January, will see local news prioritised on the news feed in all countries, in all […]
Latest figures by the Department of Statistics Malaysia indicate the digital economy has contributed 18.2% to the Malaysia’s GDP, amounting as much as RM290.9b in 2016. Since then, eCommerce has continued to grow at a rapid rate as both government and private sectors continued to heavily invest into the digital industry. To keep track of […]
Bolstered by the growing demand for digital video content from millennials, digital ad spending is set to overtake TV ad spending in Japan in 2020, according to eMarketer. The report further states that TV will account for a 32.4% share, which is $13.4bn, while digital will account for 29.8%. By the end of 2020, eMarketer […]
With the increasing penetration of smartphones, data becoming affordable and ever-growing availability of content, 80 percent of internet users across all age-groups in the country are accessing YouTube, according to Google India. The Google-owned company highlighted how YouTube is associated with India’s internet growth story at the “Brandcast 2018” event as it celebrated its 10th […]
Research undertaken by Verve, a location based mobile marketing platform, finds that consumers are twice as likely to interact with mobile ads informed by location insights than with generic ads. The findings also reveal that a mobile ad related to consumers’ hobbies and interests drives more than twice as much engagement than with a generic […]
Following weeks of speculation, Uber has sold its business in Southeast Asia to Singapore-based rival Grab. The deal will net Uber a 27.5 percent stake in Grab, while Uber’s CEO Dara Khosrowshahi will join Grab’s board. It’s said to be the largest acquisition by a Southeast Asian firm. Grab, meanwhile, will take over Uber’s operations […]
A man dances his way through a crowded marketplace, picking up desired purchases just by gazing into his iPhone X. That’s the concept behind Apple’s new spot, ‘Fly Market,’ which shines a light on the ease of using the device’s Face ID and Apple Pay. In the film a young man walks through a […]
Kia boosted sale conversion rates after releasing a chatbot on Facebook Messenger to help car buyers find answers to their questions, according to Digiday. The South Korean carmaker, which is partly owned by Hyundai Motors, in November launched its Kian chatbot as a direct source of information about its vehicles. Kia received 3x more conversions […]