Adverty releases world’s first programmatic AR & VR native ad platform

Adverty releases world’s first programmatic AR & VR native ad platform

Adverty, the next generation advertising platform, has today announced the release of the world’s first programmatic AR & VR advertising platform for native in-app ad inventory. The platform will be available at some of the world’s largest SSPs (supply-side platform) and allows global agencies, brands and DSPs (demand-side platform) immediate access to a new type […]

Google expands mobile-first indexing after 1.5 years of testing

Google expands mobile-first indexing after 1.5 years of testing

Google has announced its “mobile-first” indexing of the web is now starting to roll out, after a year and a half of testing and experimentation. Back in 2016, Google first detailed its plan to change the way its search index operates, explaining how its algorithms would eventually be shifted to use the mobile version of […]

Traveloka and Y&R Indochina create a comic spin on Vietnamese Lunar New Year guilt trip

Traveloka and Y&R Indochina create a comic spin on Vietnamese Lunar New Year guilt trip

 Traveloka, one of Asia’s leading booking apps for flights and hotels, has proved that the festive guilt trip is something we can all relate to. Working in collaboration with Y&R Indochina, the travel giant launched its first campaign for Tết (Vietnamese Lunar New Year), playing on the well-known stereotype of parents guilt-tripping their children […]

Almost 40% of video ads were viewed to completion in the second half of 2017, according to Integral Ad Science

Almost 40% of video ads were viewed to completion in the second half of 2017, according to Integral Ad Science

37.9 per cent of all video ad inventory across all channels was viewed until completion in the second half of 2017, according to the latest report from measurement and analytics company Integral Ad Science (IAS). On mobile web video, viewability increased across all quartiles, improving from 31.6 per cent in H1 2017 to 41.4 per […]

Twitter confirms ban on cryptocurrency ads

Twitter confirms ban on cryptocurrency ads

Twitter has followed the leads of Facebook and Google by banning cryptocurrency advertising on its platform. “We are committed to ensuring the safety of the Twitter community. As such, we have added a new policy for Twitter Ads relating to cryptocurrency,” the company says. “Under this new policy, the advertisement of Initial Coin Offerings (ICOs) […]

Advertisers invest more in digital to drive brand growth, according to Zenith

Advertisers invest more in digital to drive brand growth, according to Zenith

Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, […]