Initially raising US$5 million to build a social network, Flyr shifted course a year ago to continue with the longtime dream from visionary VFX genius Hassan Uriostegui that one day the iPhone would be the new platform where everybody would access the power of creative software. Hassan’s products have been a hallmark of innovation for […]
Instagram has announced the launch of a new “Focus” mode, which is designed to allow Instagram users to take portrait images with a softly blurred background. The feature is available as a new option next to “Superzoom” when you open up the camera. It can be used with the front or rear-facing cameras, and Instagram […]
Consumer spending on apps jumped 22% to $18.4 billion worldwide in Q1 2018 from a year earlier, driven by growth in music and audio, health and fitness and game categories, researcher App Annie said in a quarterly report. Downloads from Apple’s App Store and Google Play grew 10% to a record 27.5 billion during the […]
Coachella and YouTube have long been partners with the latter livestreaming the concert series. This year, the rest of Google is joining with an Assistant Action for Home and phones, while the Made by Google team is continuing its advertising blitz with Pixel photo booths. A new Assistant app allows users to talk to the […]
PayPal is looking to expand into something closer to a real bank, according to a report in The Wall Street Journal. It’s beginning to roll out more traditional banking services to customers, including ATM-compatible debit cards, direct depositing paychecks, and FDIC insurance. How PayPal can actually do this is fascinating since it doesn’t actually have […]
The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]
Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]
Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]
To create a tasteful impression on Ben & Jerry’s consumers this Free Cone Day, PHD has partnered with Shazam to produce an immersive experience for ice cream fans all over Australia. With the help of augmented reality, consumers will now be able to engage with interactive, educational and entertaining content about their favourite flavours while […]
People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]