Uber takes Manchester United fans in India virtually to Old Trafford

Uber takes Manchester United fans in India virtually to Old Trafford

Manchester United‘s official ride partner Uber organised a 360 Old Trafford Destination United experience in India as part of their sponsorship activation. Uber created an immersive 360 experience pod with the aim to give the fans an essence of the Theatre of Dreams. Other Old Trafford experiences like a dedicated fan area with players’ tunnel, […]

Increasing number of mobile operators in Israel will drive mobile subscribers to 11.3 million by 2022, says GlobalData

Increasing number of mobile operators in Israel will drive mobile subscribers to 11.3 million by 2022, says GlobalData

Israel has a relatively small population of almost 9 million people and a saturated telecom market with over five mobile operators and a number of mobile virtual network operators (MVNOs). Despite this challenge, 018 Xfone launched a new mobile operator under the brand ‘We4G’ which entered the mobile market in April 2018 and has network […]

92% of marketers plan to ramp up Instagram influencer efforts, according to Activate

92% of marketers plan to ramp up Instagram influencer efforts, according to Activate

Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released by influencer marketing platform Activate. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89% of influencers and 86% of marketers […]

Facebook Messenger ‘sleep mode’ locks your kids out at bedtime

Facebook Messenger ‘sleep mode’ locks your kids out at bedtime

Facebook’s Messenger for Kids has courted its share of controversy in the short time it’s been on the scene. In an effort to clean up the app’s reputation, Facebook is adding a feature that parents have been asking for: making it inaccessible during certain timeframes. Specifically, during dinner, when they should be doing homework or […]

Diageo VR experience brings the reality of binge drinking to life

Diageo VR experience brings the reality of binge drinking to life

 Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking. ‘Decisions: Party’s Over’ takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 […]

Snapchat plans to test unskippable six-second video ads

Snapchat plans to test unskippable six-second video ads

In its quest to turn a profit, Snapchat parent company Snap Inc. is looking for more ways to generate revenue while preventing users from defecting to other platforms. But Snapchat users may have to endure more ads in the process — and soon those ads will be ones that can’t be skipped. Snapchat will start […]

Amazon made a kid-friendly Alexa with an Echo Dot to match

Amazon made a kid-friendly Alexa with an Echo Dot to match

Amazon has unveiled the Echo Dot Kids Edition with a custom version of Alexa that will read to kids, play music, answer questions and do other chores. It uses a new flavor of its FreeTime app called FreeTime for Alexa that includes parent controls and family-friendly features that run on the Echo, Echo Dot or […]