Welsh Government Deploys Beacons to 10 Castles and One Dragon

Welsh Government Deploys Beacons to 10 Castles and One Dragon

Cadw, the Welsh Government’s historic environment service, has deployed iBeacon technology throughout 10 Welsh castles, and within the four-metre dragon model which has been touring its heritage sites during 2016. The solar-powered beacons were deployed by Welsh firm GCell, and work in tandem with the Cadw iOS and Android app developed by Locly. The technology has been […]

IAB: Chinese consumers are nearly twice as likely to purchase on devices than their US counterparts

IAB: Chinese consumers are nearly twice as likely to purchase on devices than their US counterparts

The IAB has released the results of a study on digital commerce in the US and China, which found Chinese consumers engage in more shopping behaviours on smartphones and tablets than US consumers. According to the research, both the US and China have achieved “near-full adoption of digital commerce,” with 89% of Chinese consumers over […]

Lipton Launches #BeAMaker Vertical Video Campaign

Lipton Launches #BeAMaker Vertical Video Campaign

Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Lipton’s sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified farms. The video content tells the stories of young tea farmers in Kenya, focusing on what these titular ‘makers’ – such as rap trio Aroma 3 – do […]

Innity releases new mobile ad formats

Innity releases new mobile ad formats

Innity, leading online media and ad tech provider in APAC today added five new mobile ad formats to its mobile advertising offerings – Mobile Cube, Mobile Grow, Mobile Cards, Mobile Underlay and Mobile Canvas, allowing advertisers the opportunity to reach target audience on mobile devices. Mobile Cube: The ad is displayed as a 3D cube […]

Twitter COO Adam Bain Leaving the Company

Twitter COO Adam Bain Leaving the Company

Twitter ‘s Chief Operating Officer Adam Bain is stepping down after six years at the helm, adding more uncertainty to the struggling tech firm’s murky future. Anthony Noto, Twitter’s chief financial officer, will take over Bain’s job, according to a regulatory filing to the U.S. Securities and Exchange Commission on Wednesday. Twitter is searching for a […]

Results International’s Julie Langley on the Adobe TubeMogul deal

Results International’s Julie Langley on the Adobe TubeMogul deal

Photoshop software maker Adobe Systems Inc said on Thursday it would buy advertising company TubeMogul Inc for about $540 million, net of debt and cash, giving it a bigger presence in the rapidly growing online video market. Adobe’s $14 per share cash offer represents an 82.5 percent premium to TubeMogul’s Wednesday close. Shares of TubeMogul, […]

Middle East marketers look to mobile

Middle East marketers look to mobile

Marketers across the Middle East have developed mobile marketing strategies and find it easy to buy mobile advertising, but a new study suggests that more work needs to be done on creating mobile-friendly sites and integrating mobile with other marketing activities. The State of The Industry: Mobile Marketing in The Middle East report, from WARC and […]

M&C Saatchi Mobile debuts in India

M&C Saatchi Mobile debuts in India

M&C Saatchi Mobile, a full service mobile media agency that operates globally, has debuted in India, setting up two offices in New Delhi and Bengaluru. The company begins operations with two flagship clients, Ola and Swiggy. The move to India has given the mobile media company a footprint into a market with enormous potential for […]

70% of programmatic display ad dollars going to mobile

70% of programmatic display ad dollars going to mobile

According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth comes from SMEs in emerging markets, and a key part of this growth is closely related to marketing budgets. According to Hulya Altunbas (pictured below), CFO, […]