Pizza Hut Rolls Out Loyalty App in the UK

Pizza Hut Rolls Out Loyalty App in the UK

Pizza Hut has launched a loyalty app offering rewards for consumers based on the frequency of their visits to the company’s restaurants. Amaze, the digital agency which Pizza Hut worked with on the app, claims it is the first loyalty and reward app to be launched by a casual dining restaurant in the UK. In phase […]

AKQA Appoints Josh Combs to Creative Director

AKQA Appoints Josh Combs to Creative Director

AKQA announces the appointment of Josh Combs to Creative Director at AKQA’s Portland office. Josh will report directly into Group Creative Director Ginny Golden, where he will help support and nurture creative teams. Josh Combs is a creative leader, with more than 11 years of experience in implementing digital-focused products and services for prestigious brands. […]

Viamedia Launches Advanced Multi-Screen Mobile Ad Innovation for Audience and Impression-Based Selling

Viamedia Launches Advanced Multi-Screen Mobile Ad Innovation for Audience and Impression-Based Selling

Viamedia, the television industry’s largest independent cable TV ad management company, today announced an advanced mobile advertising innovation, AdMessenger Tap-To-Expand, the latest addition to the company’s growing roster of cutting-edge cross-platform ad solutions to reach any viewer on every screen. AdMessenger “Tap-to-Expand” is designed to reach consumers with an easily updated, geo-targeted, offer specific, custom-scrolling […]

Domino’s Launches Messenger Ordering in the U.S.

Domino’s Launches Messenger Ordering in the U.S.

Domino’s Pizza, the recognized world leader in pizza delivery and digital ordering platforms, is now giving customers yet another way to order: via Facebook Messenger, using bot technology. Beginning today, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house […]

DMEXCO: Snapchat criticises silent video ads, referring to them as ‘moving banners’

DMEXCO: Snapchat criticises silent video ads, referring to them as ‘moving banners’

Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound. Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers […]

DMEXCO: Google AdWords get new Universal app campaigns and video capabilities

DMEXCO: Google AdWords get new Universal app campaigns and video capabilities

At dmexco in Germany today, Google announced two new updates to its ad innovations that will help brands connect customers with what they want at the right time. These new capabilities are specifically aimed at mobile-first users. The new features AdWords is getting are the next generation of Universal App Campaigns and TrueView for action. […]

DMEXCO: Google And AppNexus Refuse To Work With Adblock Plus

DMEXCO: Google And AppNexus Refuse To Work With Adblock Plus

Google has severed its relationship with ComboTag, the Israeli startup that sourced buyers for Adblock Plus’ recently launched Acceptable Ads Platform. “We were just as surprised as you were and certainly don’t want to be in a business relationship that [supports this],” Google’s SVP of ads and commerce, Sridhar Ramaswamy, told reporters at DMEXCO in […]

IronSource launches ad engagement intelligence tool for mobile apps

IronSource launches ad engagement intelligence tool for mobile apps

Above: IronSource is providing better analytics for ad mediation. Image Credit: IronSource IronSource is launching a new ad engagement tool to provide developers with better analytics for their mobile apps and games. The tool for IronSource’s ad mediation platform provides developers with unique user data and placement performance to further maximize in-app experiences and revenue. Demand […]

Greek mobile advertising startup Avocarrot bought for 20 million dollars

Greek mobile advertising startup Avocarrot bought for 20 million dollars

Greek mobile advertising startup Avocarrot has been bought by adtech company Glispa Global Group for 20 million dollars, that’s likely a mixture of cash and stock. Avocarrot offers a monetization solution for mobile apps via less intrusive advertising dubbed “native advertising”. Native ads take the look and feel of existing app content, so they feel […]