New marketplace platform ‘Date Out’ is refreshing the face of dating and socialising

New marketplace platform ‘Date Out’ is refreshing the face of dating and socialising

Launching in June 2018, new app Date Out is a marketplace platform curating one-of-a-kind dating experiences and unique gift ideas for couples. Inspired by their own personal experiences, as well as those of their friends and colleagues, co-founders Esther Khong and Ang Wei Yi, both busy finance professionals, conceived Date Out with working adults in […]

Disney and OmniVirt launch 360° video ad campaign for Aladdin on Broadway

Disney and OmniVirt launch 360° video ad campaign for Aladdin on Broadway

To promote Broadway musical Aladdin, Disney has partnered with OmniVirt to launch a 360 degree video advertising campaign. As part of the campaign, viewers can watch the show’s premiere musical number ‘a friend like me’ in a 360 degree format. Digital overlays of text are placed around the video sphere which share interesting facts behind the show. For […]

Tealium boosts CRM platform with revamped interface

Tealium boosts CRM platform with revamped interface

Customer data management firm Tealium has updated its user experience and product User Interface (UI) for its Universal Data Hub (UDH). The UI will enable data, analytics, and marketing professionals to easily access Tealium’s four industry-leading products supporting web, server, mobile, in-store, call centre, and other data sources, empowering organisations with the most comprehensive, secure and […]

Adsquare integrates real-time contextual data for improved brand safety

Adsquare integrates real-time contextual data for improved brand safety

Mobile-first data exchange Adsquare has announced the addition of real-time contextual data to its offering, enabling advertisers to target on the basis of apps used, as well as providing a more secure, brand-safe environment for mobile campaigns. The addition of contextual data is aimed at giving advertisers and brands a unique opportunity for more specific and effective […]

NAKATOMI launches new AR app for ABC’s ‘Stargazing Live’ series via Google Zoo

NAKATOMI launches new AR app for ABC’s ‘Stargazing Live’ series via Google Zoo

The ABC, in partnership with NAKATOMI and Google Zoo, has released ‘ABC AR – Space Discovery’, an interactive augmented reality app in conjunction with the new season of ‘Stargazing Live’ which premiered last month. Hosted by Professor Brian Cox and Julia Zemiro over three nights from Siding Spring Observatory in NSW, the series immersed audiences […]

Rovio Entertainment and Everton Football Club kick off World Cup celebrations with new YouTube series

Rovio Entertainment and Everton Football Club kick off World Cup celebrations with new YouTube series

 Rovio Entertainment kicks off its latest animated series set to air exclusively on YouTube during this summer’s World Cup tournament in Russia. Starting on June 9th, with new episodes airing every Wednesday and Saturday for five weeks, the ‘Angry Birds: BirLd Cup’ features two teams of kids divided into ‘Team Red’ and ‘Team Chuck’, […]

Facebook bug made private posts of 14 million users public

Facebook bug made private posts of 14 million users public

A software bug means that up to 14m Facebook users may have unknowingly posted private information to the public, the firm has warned. A glitch that was active between 18 and 22 May set posts to be shared with “everyone”, even if users had previously chosen a more restricted option as their default. Users who […]

Data-driven personalisation and connected TVs are the future of video, suggests Innovid

Data-driven personalisation and connected TVs are the future of video, suggests Innovid

Video marketing platform Innovid has released the results of its annual global video benchmarks report, highlighting the growth and impact of data-driven video and connected TVs based on a year-long study that analysed thousands of video campaigns by over 340 global brands. Data-driven video (DDV) adoption and engagement both saw significant increases in 2017. There was a […]