Digital Industry Experts Look Ahead To DMEXCO 2018

Digital Industry Experts Look Ahead To DMEXCO 2018

As the 2018 edition of DMEXCO kicks off in Cologne on September 12, we sat down with some of digital marketing and digital business experts, to see what they are most looking forward to from this year’s conference: Carolin Schreiber, Strategic Solutions Manager, Shutterstock DMEXCO is the most anticipated event for me and my colleagues at Shutterstock […]

LinkedIn debuts ‘self-service’ dynamic ads

LinkedIn debuts ‘self-service’ dynamic ads

LinkedIn is bringing its Dynamic Ads product to its recently redesigned Campaign Manager, making it easier to target professionals on the social network with personalised ads. Dynamic Ads automatically customise ad creative using the publicly available information present on the profiles of LinkedIn members. And, in order to get deeper customisation, data mapping tools are […]

Ted Baker launch AI-powered Facebook chatbot to help customers discover more about their new collections

Ted Baker launch AI-powered Facebook chatbot to help customers discover more about their new collections

Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company’s commitment to […]

Branch acquires TUNE’s attribution analytics in landmark mobile marketing acquisition

Branch acquires TUNE’s attribution analytics in landmark mobile marketing acquisition

Branch, on of the fastest growing cross-platform solution for links and measurement, is acquiring TUNE’s Attribution Analytics platform and team. The acquisition will combine Branch’s cross-platform deep linking and measurement with TUNE’s mobile attribution expertise to form the industry’s leading marketing and measurement platform. “This is an exciting outcome for the team at TUNE. I […]

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]

BMW in-car voice assistant to launch in 2019

BMW in-car voice assistant to launch in 2019

 Automotive manufacturer BMW has announced that it will launch an in-car voice-controlled intelligent assistant next year. Called the BMW Intelligent Personal Assistant, the platform has been described as “the start of a new era” by BMW Group, with drivers increasingly able to operate their car and access its functions and information purely by speaking. The platform […]

AdColony launches interactive video ads platform in the Middle East

AdColony launches interactive video ads platform in the Middle East

Mobile advertising platform, AdColony, has partnered with Unilever to run interactive mobile video campaigns for the first time in the Middle East. For the first time in digital advertising, the company claims, Aurora gives brands the chance to measure the attention of the users. Since users are engaging with the video while the video is […]

Busy Lives, On-Demand Video and Mobile Apps Increase Appetite for Food Delivery

Busy Lives, On-Demand Video and Mobile Apps Increase Appetite for Food Delivery

More people are choosing to order meals through delivery as longer and more irregular working hours coupled with busier home lives make finding time to prepare meals difficult, new research for Deliveroo has revealed. Analysis by consumer insights firm Morar HPI found that over the past six months the proportion of people ordering food for […]

Debenhams drives ‘digital first’ strategy for beauty

Debenhams drives ‘digital first’ strategy for beauty

Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market.  The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]