While everybody has been talking about Amazon’s Alexa-enabled microwave, it has been announced that Amazon’s Alexa devices will soon be able to manage Skype calls. The Amazon and Microsoft partnership means that people using Alexa devices will be able to make outgoing voice and video calls, accept incoming Skype call, and make SkypeOut calls using just […]
Grohe, one of the world’s leading providers of sanitary fittings, has announced the launch of its app-controlled water security system – Smart Home – that offers all-round protection against water damage. Smart Home helps to make everyday life more comfortable by relieving the homeowner of many control and monitoring tasks, said a statement from Grohe. […]
M&C Saatchi Mobile have officially announced they are repositioning. The company will now be known globally as M&C Saatchi Performance. M&C Saatchi Performance is a natural evolution for the agency. M&C Saatchi Mobile launched in 2006, prior to the smartphone revolution, where they were at the forefront of the rise in mobile, winning more than […]
In just two very short years the analytics market in the UK will have doubled to be worth a staggering £25 billion. It is already the second largest market in the world, and the biggest in Europe. UK boardrooms are awash with data and insight all designed to help them perform better than their competitors. […]
Nearly 85 percent of consumers plan to spend the same or more on gifts as they did last year, with millennials almost 2X more likely to increase spend, according to new research. Ad tech firm OpenX released the findings of a UK survey conducted in partnership with The Harris Poll looking at consumer shopping ahead […]
A fashion app has launched offering women access to advice from personal stylists at any time and day of the week. Enty, founded by entrepreneur Sophia Matveeva, enables users to get professional advice from more than 140 global fashion professionals Through artificial intelligence, the app is able to learn user tastes and global trends. The fashion […]
Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as its new chief marketing officer. Based in Barcelona, Saiz takes up responsibilities for Tappx’s integrated marketing strategy, global marketing team and brings considerable digital marketing expertise. Saiz has been promoted from within the ranks of […]
Thirty-nine percent of smartphone users in the UK – the equivalent of 17 million people – believe they use their smartphone too much, according to the latest research from Deloitte. Generation Z smartphone users (16-24 years-old) are particularly concerned about their usage habits, with 61% (4.3m young people) believing they use their device too much. Deloitte’s […]
Xaxis, GroupM’s programmatic media company, has launched a short-form video product, enabling clients to run campaigns across platforms run by the likes of Twitter, Snap, Spotify, and Global. The mobile-first, six-second video ad format is compatible alongside other Xaxis video products and, according to the company, enables advertisers to reach 27m UK consumers in a […]
Alibaba has built on its partnership with the International Olympic Committee (IOC) as official cloud service provider by launching a new broadcasting solution for the Olympic Broadcasting Services (OBS) through its cloud computing division. It was announced on September 19 on stage at Alibaba’s cloud computing conference in Hangzhou by Simon Hu, senior vice president […]