Jägermeister just launched a new Augmented Reality experience in time for Halloween. “Divine the Darke” will engage AR to deliver tarot card readings on the Snapchat platform. Each card provides a glimpse into your future while translating Jägermeister’s rich and irreverent spirit. How it works: Find a Snapcode embedded on Jägermeister brand materials in bars […]
Timberland launches a spectacular new augmented reality activation to promote its new ‘CityRoam’ collection. Created by experiential innovation agency, Wildbytes, the activation invites urban explorers to discover their city from a fresh perspective. The innovative concept was developed in line with Timberland’s communication strategy, which echoes the brand’s exciting evolution from its rich outdoor legacy […]
A new report from inRiver, a leading provider of product information management technology, reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine […]
Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced Editorial content on its eCommerce Platform is now available for license. Shutterstock Editorial offers images that capture the world around us, including a live feed of curated news, sports, entertainment and royal family images, along with access to […]
Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]
In 2018, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast by eMarketer. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. “Even the strongholds of TV, such as live sports and news, are […]
YouTube has made a change to its attribution model for TrueView for action ads in order to better reflect “the relationship between video ad exposure and conversions”. The Google-owned video sharing platform has adjusted its attribution window to 10 seconds, meaning YouTube will now count an ‘engagement’ whenever a user clicks or watches 10 seconds or more […]
MediaTek announced the results of a survey it conducted with Qualtrics measuring the most popular camera features in smartphones according to US consumers. The survey results highlight the popularity of dual cameras, portrait mode, HDR and other premium smartphone features that have become more accessible to mid-market consumers over the past few years. The results also showcase how […]
InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. Pinsight Media is a mobile data and brand intelligence […]