Location Player xAd Acquires WeatherBug, Raises $42.5M

Location Player xAd Acquires WeatherBug, Raises $42.5M

Location-based mobile ad network xAd has acquired WeatherBug, the companies said on November 15. WeatherBug operates a live weather website and app with more than 20 million unique users, as well as a network of more than 10,000 private automated weather stations across the country. It’s a page out of IBM’s book. Big Blue bought […]

BBC Earth releases the ‘Story of Life’ app – the largest digital collection of Sir David Attenborough’s work

BBC Earth releases the ‘Story of Life’ app – the largest digital collection of Sir David Attenborough’s work

November sees the launch of an ambitious project to bring Sir David Attenborough’s breath-taking archive to new generations of fans. The Story of Life is a free app from BBC Earth featuring the largest ever digital release of Sir David’s globally renowned work and will be available to download on Thursday 17th November from app […]

Wal-Mart is going digital this Black Friday, rolling out deals even earlier

Wal-Mart is going digital this Black Friday, rolling out deals even earlier

This Black Friday, Wal-Mart is going digital. The world’s largest retailer recently said that its website will kick off its online Black Friday sale three hours earlier than 2015, at 12:01 a.m. Eastern Thanksgiving Day. That’s hours before its in-store doorbuster deals begin at 6 p.m. that evening. This is just the second year that Wal-Mart […]

Instagram will now let creators add URL links, tag friends and create Boomerangs in Stories

Instagram will now let creators add URL links, tag friends and create Boomerangs in Stories

Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch. Starting November 10, the company will let creators add URL links to their stories that viewers can navigate to without leaving Instagram, add the ability for users to be “@ mentioned” in someone’s story, and […]

Welsh Government Deploys Beacons to 10 Castles and One Dragon

Welsh Government Deploys Beacons to 10 Castles and One Dragon

Cadw, the Welsh Government’s historic environment service, has deployed iBeacon technology throughout 10 Welsh castles, and within the four-metre dragon model which has been touring its heritage sites during 2016. The solar-powered beacons were deployed by Welsh firm GCell, and work in tandem with the Cadw iOS and Android app developed by Locly. The technology has been […]

IAB: Chinese consumers are nearly twice as likely to purchase on devices than their US counterparts

IAB: Chinese consumers are nearly twice as likely to purchase on devices than their US counterparts

The IAB has released the results of a study on digital commerce in the US and China, which found Chinese consumers engage in more shopping behaviours on smartphones and tablets than US consumers. According to the research, both the US and China have achieved “near-full adoption of digital commerce,” with 89% of Chinese consumers over […]

Lipton Launches #BeAMaker Vertical Video Campaign

Lipton Launches #BeAMaker Vertical Video Campaign

Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Lipton’s sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified farms. The video content tells the stories of young tea farmers in Kenya, focusing on what these titular ‘makers’ – such as rap trio Aroma 3 – do […]

Innity releases new mobile ad formats

Innity releases new mobile ad formats

Innity, leading online media and ad tech provider in APAC today added five new mobile ad formats to its mobile advertising offerings – Mobile Cube, Mobile Grow, Mobile Cards, Mobile Underlay and Mobile Canvas, allowing advertisers the opportunity to reach target audience on mobile devices. Mobile Cube: The ad is displayed as a 3D cube […]

Twitter COO Adam Bain Leaving the Company

Twitter COO Adam Bain Leaving the Company

Twitter ‘s Chief Operating Officer Adam Bain is stepping down after six years at the helm, adding more uncertainty to the struggling tech firm’s murky future. Anthony Noto, Twitter’s chief financial officer, will take over Bain’s job, according to a regulatory filing to the U.S. Securities and Exchange Commission on Wednesday. Twitter is searching for a […]