Waste Management specialists, Powerday, has become one of the first to incorporate voice search on its website thanks to the cutting-edge work of digital marketing agency Adtrak. London-based operation worked closely with Adtrak – one of the largest digital agencies in the UK and an expert in providing digital marketing solutions– to modernise and enhance […]
The traditional function of a brand has been that it is a shorthand to the functional benefits of a product – Colgate stands for happy smiles. Tiffany & Co. represents romance. But on a more practical level, a brand acts as a signifier of quality; if you see the distinctive red you know you have […]
Following the recent announcement of Coldplay’s new career-spanning documentary film, ‘A Head Full Of Dreams’, design & brand consultants Rabbit Hole are unveiling a re-launch of the globally-renowned band’s interactive digital timeline, which charts Coldplay’s rise to fame, from humble beginnings in London in 1998, to their current status as one of the world’s biggest […]
Royole, a little-known US handset maker, has unveiled the world’s “first commercial foldable smartphone” at an event in Beijing. The FlexPai features a fully flexible 7.8-inch fully flexible display that can be arranged as two split screens, plus a third ‘edge screen’ or one larger one. It can be used folded or unfolded, which the […]
Criteo, the advertising platform for the open Internet, announced it has acquired Manage. Criteo is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution, addressing the entire consumer journey from awareness and consideration to conversion. Manage is a Silicon Valley company with an […]
Teads, the global media platform, has partnered with Realeyes to analyse 166 six-second creatives to understand how to make six-second video content resonate with consumers. The global research initiative tested ad creatives from 75 brands, using facial coding software to measure users’ emotional reactions, awarding each ad an EmotionAll score out of ten. It showed […]
UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]
A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
Uber has begun rolling out a monthly subscription service in order to offer frequent riders more consistent pricing whenever they choose to use the ride hailing service. Uber users in Los Angeles, Austin, Orlando, Denver, and Miami will be the first to gain access to the service called ‘Ride Pass’. The will enable riders to […]
Bidooh, a real-time, real-audience, digital billboard advertising platform, announced that it has launched the Initial Coin Offering (ICO) of its cryptocurrency, DOOH Token. It follows the successful raise of the $5m soft cap during the pre-sale period. Since announcing its pre-sale on October 1, Bidooh has secured listings for its DOOH Token on exchanges globally, […]