OTT video numbers rising as consumers cut the cord, according to eMarketer’s latest forecast

OTT video numbers rising as consumers cut the cord, according to eMarketer’s latest forecast

Almost 765m people worldwide will use a subscription over-the-top (OTT) video service at least once per month in 2018, according to eMarketer’s latest forecast. This total will represent 10.2 per cent of the global population and 32.1 per cent of digital video viewers worldwide. The analyst estimates the global subscription OTT market will grow by 24 per […]

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software’s report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software […]

Top Smartphone E-brand Honor Kicks off Latest Global Campaign with UK Artists

Top Smartphone E-brand Honor Kicks off Latest Global Campaign with UK Artists

Honor, a trendy, young and innovative smartphone e-brand, kicks off a series of partnerships with young emerging contemporary artists around the world, as part of its latest global creativity campaign ‘Honor Your Creation’. Clara Bacou, a UK-based digital technology artist will be the first to take part in the collaboration. “Honor has always been creative […]

Google continues push into China with launch of WeChat AI game

Google continues push into China with launch of WeChat AI game

Google has launched an AI drawing game as a ‘mini app’ within Tencent’s WeChat messaging platform, as it continues to make overtures towards re-entering the consumer market there. The majority of its products, including its internet search engine, email and app store, are currently blocked by Chinese authorities over censorship concerns. Last year, Google launched […]

Teads to provide outstream advertising globally to BBC.com

Teads to provide outstream advertising globally to BBC.com

Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, announced that it will provide outstream advertising technology globally across BBC.com, the commercially funded international 24-hour English news platform which offers up-to-the-minute international news, in-depth analysis and features to more than 95 million unique browsers outside the UK each […]

Cliqz launches MyOffrz, a GDPR-compliant digital advertising platform

Cliqz launches MyOffrz, a GDPR-compliant digital advertising platform

Cliqz, a joint venture between Hubert Burda Media and Mozilla, has launched MyOffrz, a GDPR-compliant digital advertising platform, which it said it will use to monetise its free offerings, including the search engine, browser and anti-tracking technologies of the Cliqz and Ghostery brands. The ad platform will be run by its fully-owned subsidiary Cliqz MyOffrz. […]

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Granular interests and lifestyle targeting on social media platforms such as Facebook and LinkedIn have always previously trumped that available on Google AdWords, until now. Although keywords and basic demographic data were the main ways to reach target audiences, recent developments now mean that Google’s ‘in-market’ audience targeting for search, and ‘life events’ for video […]

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