European Publishers predict revenue from video, mobile and native ad formats to grow by 26% in 2019

European Publishers predict revenue from video, mobile and native ad formats to grow by 26% in 2019

Research released by Oath, in association with IAB Europe, has revealed that European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months. Over 60% said these formats are paramount to the success of their business. The study entitled ‘Understanding Programmatic Challenges […]

Only 5% of European users refuse cookies used for personalised advertising, according Teads

Only 5% of European users refuse cookies used for personalised advertising, according Teads

Teads, the Global Media Platform, is creating a weekly report about the new European General Data Protection Regulation (GDPR) being implemented by European publishers. Teads’ barometer can be considered as representative of the market, as 2/3 of comScore’s top 300 global editorial publishers are on Teads’ advertising platform. Key findings include: 63% of European publishers’ […]

New ClickZ and Kenshoo research: Marketers focused on stories, mobile and Amazon ads for 2018 holiday push

New ClickZ and Kenshoo research: Marketers focused on stories, mobile and Amazon ads for 2018 holiday push

ClickZ, a digital marketing publication, in partnership with Kenshoo, a global leader in marketing technology, published a new report, Digital Advertising Trends for the 2018 Holiday Season, which shows advertisers at U.S. brands are expanding budget and reach for the 2018 holiday season by putting more advertising dollars toward social media Stories, mobile, and Amazon ads while […]

Over 3bn people will use RCS by 2023, as business spend grows to more than $18bn

Over 3bn people will use RCS by 2023, as business spend grows to more than $18bn

A total of 1.01bn people will use rich communication services (RCS) messaging across 168 mobile operators around the world by the end of next year, according to research from Mobilesquared. This is expected to grow to 3.23bn across 486 mobile operators by the end of 2023. The report identifies that only 5.7 per cent of brands and businesses […]

Ebiquity study finds that “three in four of the top 100 DACH advertisers are still exposed to ad misplacement”

Ebiquity study finds that “three in four of the top 100 DACH advertisers are still exposed to ad misplacement”

Ebiquity, a leading, independent, marketing and media consultancy, announced today the release of a research study in collaboration with online fraud and brand safety specialist, zulu5. Ebiquity’s media practice and zulu5 set out to study the extent to which ad misplacement is still prevalent in the DACH region – or Germany, Austria and Switzerland. It […]

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Holiday spending set to jump nearly 25% across the UK, France and Germany this year, finds Adobe

Adobe released its online shopping predictions for the 2018 holiday season (from November to December), which found that spending in the UK, France, and Germany will jump nearly 25% compared with the same period in 2017.  The findings, based on Adobe Analytics data, also reveals shoppers in the UK will spend more than three times […]

Beat Maker Go partners with The Chainsmokers

Beat Maker Go partners with The Chainsmokers

Gismart, the leading global music app maker with 300 million downloads, is thrilled to announce its first major artists partnership with global EDM phenomenon The Chainsmokers. The new collaboration sees the globally renowned DJ duo launch over twenty brand new ‘The Chainsmokers sound packs’ for the chart-topping music app Beat Maker Go. Beat Maker Go […]

Myer delivers some Christmas magic with launch of Naughty or Nice Baubles

Myer delivers some Christmas magic with launch of Naughty or Nice Baubles

 Iconic Australian retailer, Myer, has announced the arrival of Naughty or Nice Baubles for sale at Myer stores around Australia. The baubles, developed by Clemenger BBDO Melbourne, are the centrepiece of this year’s Myer Christmas campaign. A Naughty or Nice bauble is no ordinary Christmas decoration, instead it lets you and your family know […]

Brandwatch introduces Iris, an AI-powered analyst

Brandwatch introduces Iris, an AI-powered analyst

 Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them. […]

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