Customisable DSP Admedo joins forces with Cablato to offer enhanced programmatic creative

Customisable DSP Admedo joins forces with Cablato to offer enhanced programmatic creative

Second-generation demand side platform (DSP) Admedo has teamed up with marketing technology innovators Cablato to offer enhanced programmatic creative that activates data with precisely tailored messages to deliver more personalised campaigns that significantly increase advertising performance for brands. Admedo’s uniquely customisable and transparent programmatic approach moulds around their clients’ businesses to deliver highly effective audience […]

MassiveMusic help Samsung launch their voice assistant Bixby across Galaxy devices in the US

MassiveMusic help Samsung launch their voice assistant Bixby across Galaxy devices in the US

International music agency MassiveMusic has worked in close collaboration with its voice sourcing and casting arm, MassiveVoices, to find the voice of Bixby, Samsung’s personal voice assistant. The voice assistant, which is now publicly available in the US, is an intelligent interface that creates a simpler, easier way to interact with Samsung devices and is […]

Facebook Messenger offers bot developers new messaging tags

Facebook Messenger offers bot developers new messaging tags

Facebook has created five new messaging tags, which enable bots created for its Messenger platform to respond to customer actions in specific ways and send messages outside of the 24-hour window usually allowed for interactions. The new tags enable Messenger bots to provide users with updates about existing appointments, events in computer games or sports they are […]

Israeli mobile ad firm Taptica buys control of Japanese ad firm

Israeli mobile ad firm Taptica buys control of Japanese ad firm

Mobile advertising firm Taptica announced on July 17, that it agreed to acquire 57 percent of Adinnovation Inc for up to $5.7 million in cash, the first Israeli acquisition of a Japanese mobile ad company. Following the opening of Taptica’s office in Seoul in 2016, and together with its presence in China, the acquisition is […]

AKQA’s Potato unveils Blue Whale project for The Natural History Museum

AKQA’s Potato unveils Blue Whale project for The Natural History Museum

The Natural History Museum opens its doors to reveal an awe-inspiring blue whale skeleton as the star of its redeveloped central space, Hintze Hall. As part of the project, audiences are invited to discover more about the whale in both its natural and preserved environments via a new digital experience which is part of a […]

Facebook brings display ads to Messenger

Facebook brings display ads to Messenger

Facebook is launching display ads in Messenger globally, after tests in Australia and Thailand back in January. As of July 11, businesses will be able to buy Messenger ads as an additional placement option when buying Facebook ads through the Adverts Manager and Power Editor platforms. Initially, only traffic and conversion objectives will be supported, […]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp, which will harness its omnichannel identity resolution offering. Over the past 18 months, Performics’ partnership with Acxiom has allowed client teams […]

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