PubMatic launches OpenBid, bringing full strength of programmatic monetisation to mobile apps

PubMatic launches OpenBid, bringing full strength of programmatic monetisation to mobile apps

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app […]

Verizon Media brings native capabilities to its Moments ad format

Verizon Media brings native capabilities to its Moments ad format

Verizon Media has increased the capabilities of its Moments native advertising format to give marketers more options than before, opening up the format to new gaming, shopping, 360-degree and carousel products. The group, formerly known as Oath, is looking to position itself to better benefit from an upswing in native ads in the US with it […]

Teatime launches mobile gaming platform with built-in video chat

Teatime launches mobile gaming platform with built-in video chat

Teatime, the Reykjavik-based mobile gaming company backed by Index Ventures and Atomico, launched Teatime Live, the world’s first ever face-to-face mobile gaming platform that lets users communicate with fellow players with real time video chat while playing. The launch is part of the company’s efforts to make mobile gameplay a truly social experience and will allow […]

Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in […]

Marketers now wiser about influencer fees, but spend has almost doubled since 2017

Marketers now wiser about influencer fees, but spend has almost doubled since 2017

As influencer marketing continues to get more intelligent, marketers have become savvier when it comes to the social media-led form of marketing. A study in 2017 found that UK marketers were willing to pay more than £75,000 to celebrity influencers for a single Facebook post promoting their brand. Almost two years later, this figure has fallen to […]

Mobiquity Technologies wins contract with the largest regional ad network in LATAM

Mobiquity Technologies wins contract with the largest regional ad network in LATAM

Mobiquity Technologies, a leading provider of  next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network in all of Latin America. The partnership will create a uniquely customised location and programmatic marketing technology platform for Latin American markets. “Latin America is the first stage of our product expansion strategy,” said Mobiquity Technologies CEO Dean Julia. “We […]

Symantec’s report reveals more ambitious, destructive & stealthy attacks, raising the stakes for organisations

Symantec’s report reveals more ambitious, destructive & stealthy attacks, raising the stakes for organisations

Faced with diminishing returns from ransomware and cryptojacking, cyber criminals are doubling down on alternative methods, such as formjacking, to make money according to Symantec’s Internet Security Threat Report (ISTR), Volume 24. Symantec’s ISTR provides an overview of the threat landscape, including insights into global threat activity, cyber criminal trends, and motivations for attackers. The […]

Consumers’ first 5G experience will likely be at a 2020 sports event, says Amdocs

Consumers’ first 5G experience will likely be at a 2020 sports event, says Amdocs

5G will transform the sports experience for fans in stadiums and at home, according to research conducted by Ovum for Amdocs, a leading provider of software and services to communications and media companies. Nearly two-thirds (63%) of the world’s largest network operators plan to use augmented reality (AR), virtual reality (VR) or a hybrid of […]

Mobile users demand relevant and timely notifications from their apps, says Connecthings report

Mobile users demand relevant and timely notifications from their apps, says Connecthings report

Mobile users are demanding more from applications, wanting apps to understand their preferences and deliver information that is of relevance to them in the moment, according to research from location-based marketing firm Connecthings. A survey of more than 1,000 mobile users found that 74 per cent of people use less than 10 apps each day, highlighting […]

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