30 theatres now offering audiences online and mobile ordering through Preoday

30 theatres now offering audiences online and mobile ordering through Preoday

Preoday, the e-commerce company that provides hospitality companies with leading mobile and online ordering and promotions technology, has signed Wolverhampton Civic Hall and its sister venue, the Wulfrun Hall, as its 29th and 30th theatres in 2017. The double-signing brings the total number of theatres working with Preoday to 30. Theatres using the Preoday platform […]

Reader and publisher relationship has “catalytic” effect on ad effectiveness

Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions […]

UK retailers will send 40 million text messages over Black Friday and Christmas period

UK retailers will send 40 million text messages over Black Friday and Christmas period

It is estimated that UK retailers will send more than 40 million text messages over the festive period to deliver personalised Black Friday and Christmas deals direct to customers. While consumers have flocked to WhatsApp and Facebook Messenger, the text message is positively thriving in the business world. SMS remains a key tool for customer […]

Honda to use Facebook to find owners with defective Takata airbags

Honda to use Facebook to find owners with defective Takata airbags

Honda Motor revealed it will use Facebook’s custom audiences tool to find car owners with defective Takata airbags. The tool, which allows advertisers to reach a specified list of users, will match encrypted email addresses associated with recalled vehicle identification numbers to Facebook users. Japan’s Takata Corp’s air bag inflators have been linked to at […]

Washington DC expands its partnership with WeChat to cater to the Chinese tourist market

Washington DC expands its partnership with WeChat to cater to the Chinese tourist market

Destination DC (DDC), the official marketing organisation for Washington DC, expands its partnership with WeChat by launching the first City Experience Mini Program in the United States to support Chinese travellers when they arrive in the city. Through Tencent’s instant messaging platform, DDC continues its expansion into Washington, DC’s top overseas market with the immersive new program built for the […]

LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]

Deloitte survey: Almost nine in ten UK businesses to invest in artificial intelligence by 2020

Deloitte survey: Almost nine in ten UK businesses to invest in artificial intelligence by 2020

Eighty-five per cent of senior executives plan to invest in artificial intelligence (AI) and the internet of things (IoT) by 2020, according to a new survey of UK digital leaders by Deloitte. The findings come from the first edition of a new regular report from Deloitte, the Digital Disruption Index. The index will track investment in […]

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