Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines Goes Mobile Interactive and Launches AR App

Safeguard Philippines goes full interactive as the soap brand takes it marketing game a notch higher with augmented reality (AR). Showing that it’s serious about digitising its marketing campaigns, the nation’s number one soap brand launches its first-ever AR video application through Fuse.it. A free augmented reality and customisable video app for smartphones, Fuse It […]

Zappar and Philip Normal deliver an AR-powered t-shirt to celebrate the Royal wedding

Zappar and Philip Normal deliver an AR-powered t-shirt to celebrate the Royal wedding

Fashion designer Philip Normal has joined forces with artist Jock Mooney and Zappar, an augmented reality (AR) app, to celebrate the upcoming royal wedding between Prince Harry and Meghan Markle with an AR-powered t-shirt. The t-shirts, which went on sale this week, have a zapcode embedded in their design – enabling users of the Zappar app to scan […]

YouTube launches its own music streaming service

YouTube launches its own music streaming service

YouTube is entering the crowded music streaming market with its own subscription service set to launch later in May 2018. Aptly named YouTube Music, the platform will offer listeners two options, following by example of it’s soon to be competitors, including an ad-supported, free version or an ad-free experience costing $9.99 per month. According to […]

Shutterstock and IBM Make it Easy for Marketers to Build Engaging Digital Experiences Using AI

Shutterstock and IBM Make it Easy for Marketers to Build Engaging Digital Experiences Using AI

IBM’s Watson Content Hub (@IBMCommerce) Integrates Shutterstock Content and Editor https://t.co/W4LJKLwLRM pic.twitter.com/jOifNfMG7V — Shutterstock (@Shutterstock) May 17, 2018 Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, today announced it is working with IBM to better enable marketers to build engaging media campaigns. Now, using IBM’s Watson AI […]

GumGum partners with AdUX to deliver European in-image ad solutions for global advertisers

GumGum partners with AdUX to deliver European in-image ad solutions for global advertisers

GumGum, an artificial intelligence company with deep expertise in computer vision, has launched a new partnership with French online marketing group AdUX, in order to expand its European offering in markets including France, Belgium, Italy and Spain. The partnership will give global advertisers access to GumGum’s image recognition and semantic analysis technology across these new […]

Virgin Media mobile subscriptions forecast to fall slightly to 2022, says GlobalData

Virgin Media mobile subscriptions forecast to fall slightly to 2022, says GlobalData

Despite recent strong revenue growth, Virgin Mobile’s mobile subscriptions are expected to fall slightly over the next five years, according to GlobalData, a leading data and analytics company. Virgin Media recently reported its earnings for the quarter ending 31 March 2018, announcing strong year-on-year revenue growth of 5.2%, bringing total revenue up to £1.278 bn for […]

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

IRM’s Megan Goodwin on how brands can capitalise on Snapchat’s authenticity

Since it was founded in 2011, Snapchat has exploded onto the social media scene, boasting 187 million active daily users globally, as reported in February 2018. This was up 18% (29 million) year on year and an impressive 75% (80 million) compared with Q4 2016 (Statista February 2018). What’s interesting from a brand perspective is […]

In News We Trust: Latest Study from Teads Reveals Consumers’ Deep Ties to News Content

In News We Trust: Latest Study from Teads Reveals Consumers’ Deep Ties to News Content

Teads, the inventor of outstream video and a leading global video advertising marketplace, announced results from a new global survey, “In News We Trust.” Teads polled over 16,000 consumers in eight countries to uncover how people are consuming news and advertising amidst the rise of fake news. Three quarters of respondents said the rise in […]

Quantcast launches widely available implementation of IAB Europe’s GDPR Transparency & Consent Framework

Quantcast launches widely available implementation of IAB Europe’s GDPR Transparency & Consent Framework

Quantcast, which owns and operates the world’s largest AI-driven audience insights platform for the open internet, announced the launch of Quantcast Choice. Available from May 15 for free, Quantcast Choice is the first widely available implementation of the IAB Europe’s Transparency and Consent Framework. The product has been in beta since February and is already […]

OpenX Launches First of Its Kind Opt-In Mobile App Video Exchange

OpenX Launches First of Its Kind Opt-In Mobile App Video Exchange

OpenX, a leading independent advertising technology provider, announced that after successful testing in Q1 with more than 100 premium mobile applications, it would be taking its first of its kind opt-in mobile video exchange to full beta, providing brands with access to the highest quality consumer opt-in video inventory globally. “The OpenX opt-in video exchange […]

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