Philips and Wunderman BA reuse mothers’ energy as a tribute on their day

Philips and Wunderman BA reuse mothers’ energy as a tribute on their day

Mother’s Day in Argentina is at the end of October. This campaign has recognised through technology, all the effort moms put in their daily lives. Philips and Wunderman BA reuse mothers’ energy as a tribute on their day.   Until today, we knew about electric, wind and thermic energy, to name a few. It´s time to add a new type […]

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s campaign in Indonesia

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s campaign in Indonesia

Out There Media  and MediaCom  have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we […]

Predictive Analytics: Fad or the Future of Cyber Security?

Predictive Analytics: Fad or the Future of Cyber Security?

Mike Hemes, Regional Director, A10 Networks They’re called superforecaster. A subset of human study volunteers who have an uncanny ability to predict the future better than the general populous. Who are these individuals? According to The Washington Post, the superforecaster term was coined by University of Pennsylvania professor Philip Tetlock. His 20-year study — explained in […]

New Research by Common Sense Finds Major Spike in Mobile Media Use and Device Ownership by Children Age 0 to 8

New Research by Common Sense Finds Major Spike in Mobile Media Use and Device Ownership by Children Age 0 to 8

Common Sense today announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight, the third installment in an ongoing series of national surveys tracking the use of media and technology among U.S. children from birth to age 8. Among the key findings is the spike in the number of young […]

TabMo Partners with Integral Ad Science to Give Marketers an Integrated, Mobile-first Approach to Brand Safety, Fraud and Viewability Measurement

TabMo Partners with Integral Ad Science to Give Marketers an Integrated, Mobile-first Approach to Brand Safety, Fraud and Viewability Measurement

TabMo, the first mobile DSP combining programmatic ad buying with proprietary creative ad units, and Integral Ad Science (IAS), the global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry, today announce a pre-bid integration on TabMo’s Hawk platform. Through this partnership, Hawk gives online marketers improved brand […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

  In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital […]

Why VR Now?

Why VR Now?

Virtual Reality, Augmented Reality and Mixed Reality, now commonly known as XR, initially got the world – and big investors – excited with its seemingly limitless applications for film, gaming, and adult entertainment. However, in 2017 the land lies quite differently, as the now maturing technology is increasingly being applied to the more fundamental aspects […]

Audi Unleashes Tactical, Data-Driven Roadside Campaign to Promote Intelligent and Intuitive Car Technology

Audi Unleashes Tactical, Data-Driven Roadside Campaign to Promote Intelligent and Intuitive Car Technology

The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside screens on a nationwide scale from 16th October – 29th October. […]

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]

Lufthansa trials In-Flight Grocery shopping and Home Delivery Service

Lufthansa trials In-Flight Grocery shopping and Home Delivery Service

Lufthansa has partnered with German supermarket chain REWE to trial an in-flight grocery shopping service using the FlyNet connectivity portal. The three-month pilot was launched on 1 October and is available on long-haul routes departing from Frankfurt, Munich and Düsseldorf for the first six weeks. For the following six weeks, passengers will be able make use of the […]

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