Going Mobile: The New Way to Work

Going Mobile: The New Way to Work

Social collaboration works for work, and what could be more social than mobile phones? The rising use of mobile technology has led to a growing need to provide mobile-optimized versions of everything, and is leading to a seismic shift in the workplace. A growing market of Millennials say that they would rather use text to […]

The Younger the Audience, the Shorter the Mobile Video Ad Should Be

The Younger the Audience, the Shorter the Mobile Video Ad Should Be

Perhaps younger audiences have shorter attention spans — or maybe they just want to cut to the chase faster. In any event, a new report from the Interactive Advertising Bureau — Multiscreen Video Best Practices — reveals that 10-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences. On the other […]

Rimmel announces brand ambassador via spontaneous Snapchat strategy

Rimmel announces brand ambassador via spontaneous Snapchat strategy

Coty’s beauty brand Rimmel is holding its first-ever global Snapchat press conference on April 15, giving fans an opportunity to interact with new brand ambassador Cara Delevingne by posing questions that will be answered live by the model. The brand hopes to leverage its own followers on Snapchat as well as those of Ms. Delevingne […]

UK Heading For 70m Smartphones

UK Heading For 70m Smartphones

The number of smartphones in the UK will increase by 13.1m between the end of 2015 and the end of 2018, according to the latest research from Mobilesquared. By this time, Apple will account more than one third of total smartphones in the UK. The UK-based research analyst firm has launched its first Databook, called Global Subscriptions […]

Mobiles account for half of internet time for 16-24s

Mobiles account for half of internet time for 16-24s

Mobile MOB use could overtake PCs for global internet access in three years’ time, but youngsters are already at this point, according to new data. The research, from Global Web Index, indicates that 2019 will be the year when mobiles start capturing more time than all other devices combined. However, age is a pretty crucial factor […]

Snapchat Now Beats Instagram Among Teen Users

Snapchat Now Beats Instagram Among Teen Users

Snapchat has surpassed Instagram as the social media bae of choice among teenagers, according to a study done by Piper Jaffray. In the semi-annual “Taking Stock With Teens” study conducted by analysts at the investment firm, Snapchat took 28% of the votes for the most important social network among 6,350 US teenagers surveyed, who averaged […]

Google’s new Voice Access app lets you control your phone with your voice

Google’s new Voice Access app lets you control your phone with your voice

Google is making Android a lot more accessible for people visual and motor impairments. The company is beta-testing an app called Voice Access that enables Android users to navigate their smartphones using only their voice. Voice Access helps people with motor impairments navigate their touch screens. The app allows you to navigate between your home […]

Jeep first brand to use ‘Edge’ mobile ad format

Jeep first brand to use ‘Edge’ mobile ad format

Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics. The format, developed by InSkin Media, runs along the edge of a mobile screen in a bid to be non-intrusive. It wraps around the top and […]

Google Streamlines App Development with Android Studio 2.0

Google Streamlines App Development with Android Studio 2.0

Google has overhauled its official integrated development environment, Android Studio, that enables developers to emulate the Android operating system on desktop computers and create apps in a faster, more visual way. Android Studio 2.0 adds Instant Run to the solution, a feature that enables developers to see changes to their code instantaneously reflected in a […]

Contactless Payments via Mobile to Reach $95bn by 2018

Contactless Payments via Mobile to Reach $95bn by 2018

Much of rise of contactless payments has been due to the popularity of NFC-enabled credit and debit cards, but new data from Juniper Research suggests that payments via smartphones and wearables are also experiencing a swift rise, and will close in on $100bn annually in the next two years. According to new research, global contactless […]

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