Hike unveils new Blue Packets gifting initiative

Hike unveils new Blue Packets gifting initiative

Homegrown messaging platform Hike is intensifying its marketing strategy in India. It recently beat Whatsapp to integrating wallet payments to push Digital India initiative. It has now introduced Bae Buddy Bro, a social experience to mark the occasion of Friendship Day and Rakhsa Bandhan. If the users’ sentiments (the options are bae, buddy or bro) […]

Global Smartphone Demand Hits New High as Sales Price Rises

Global Smartphone Demand Hits New High as Sales Price Rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.  The study, from GfK, indicates that emerging Asian countries led the demand growth with a 13 percent year-on-year increase, followed by Central and Eastern Europe at 11 percent, and Latin America […]

Nielsen: Mobile more accurate than PC at targeting people

Nielsen: Mobile more accurate than PC at targeting people

Online campaigns struggle to target women. The Fast Moving Consumer Goods (FMCG) sector struggles most to reach targets. Mobile tends to be more accurate than PCs when it comes to successfully serving ads to the age and gender advertisers intended, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen. The data, collected […]

Datami’s Brand Sponsored Data Connects 25 Million Mobile Customers

Datami’s Brand Sponsored Data Connects 25 Million Mobile Customers

Mobile engagement specialist Datami announced it has enabled more than 25 million consumers to engage with leading brands through the use of sponsored mobile data and data rewards. Datami’s extensive consumer reach, based on a unique network of partnerships with some of the world’s largest mobile operators, represents unmatched commercial scale within the sponsored data sector. Explosive adoption […]

Uniqlo Now Sells Clothes Through Vending Machines

Uniqlo Now Sells Clothes Through Vending Machines

Japanese fashion giant Uniqlo has taken a leaf out of Snapchat’s playbook by putting its clothing in vending machines – much like Spectacles – in a bid to improve sales. The Fast Retailing-owned retailer intends to install 10 of the clothing vending machines in markets across the US over the next few months, with locations […]

Pinterest Makes it Easier for Users to Search

Pinterest Makes it Easier for Users to Search

Pinterest said it is making a bigger push into search by launching Pinterest Search and Lens on users’ home feeds to cater to increasing mobile and visual searches among consumers. This includes a new search bar at the top of the home feed in the Pinterest iOS app that allows users to simply type what they’re […]

Programmatic Advertising Market Registers a Momentous Growth of USD 150 Billion By 2023 at 22% CAGR

Programmatic Advertising Market Registers a Momentous Growth of USD 150 Billion By 2023 at 22% CAGR

Market Research Future published a half-cooked research report on “Global Programmatic Advertising Market Research Report – Forecast to 2023” – Market Analysis, Scope, Stake, Progress, Trends and Forecast to 2023. Rubicon Project, Adroll, Adobe Marketing Cloud, DoubleClick, Choozle, AdReady, DataXu, Centro, PulsePoint and Outbrain are some of the prominent players profiled in MRFR Analysis and […]

China’s DiDi to back small Uber rival Taxify in Europe, Africa

China’s DiDi to back small Uber rival Taxify in Europe, Africa

Chinese ride-hailing company DiDi Chuxing is investing an undisclosed amount in Estonian online taxi firm Taxify to help it expand in Europe and Africa, where it has gained share in some cities against US player Uber. DiDi Chuxing will invest in and collaborate with Taxify to support the latter’s further expansion across its regional markets, […]

OLAmobile acquires mobile performance marketing startup IconPeak for $10M

OLAmobile acquires mobile performance marketing startup IconPeak for $10M

In what looks like a pretty decent exit for German company builder Makers, two of its incubated startups have been acquired by performance marketing platform OLAmobile. The deal, for a combined price of $10 million, sees IconPeak and its subsidiary BidderPlace join OLAmobile to help the latter increase its presence within the mobile performance marketing space. The exit represents a […]

Omnicom Media Group Running Location-based Campaigns on Blis Self-Serve Platform

Omnicom Media Group Running Location-based Campaigns on Blis Self-Serve Platform

Leading location technology company Blis, announced that after working with Omnicom Media Group for the last year, its proprietary, location-enabled self-serve Demand Side Platform (DSP) has been released industry-wide. The platform, which was launched in 2016 with selected clients, is powered by Blis’ proprietary location technology stack: SmartPin, SmartScale and its POI Database. Clients can access […]

1 68 69 70 71 72 104