Honda revs up social activations with stop-motion mobile videos

Honda revs up social activations with stop-motion mobile videos

Honda is promoting its revamped 2017 Ridgeline vehicle with a social media campaign that includes four stop-motion videos showing off its features alongside another series with a woodworking expert detailing various pieces that can fit into the vehicle’s back. The car manufacturer joined forces with Oscar-nominated stop-motion artist PES for the new integrated marketing campaign, […]

Pulsate Launches Mobile Marketing Growth Stack

Pulsate Launches Mobile Marketing Growth Stack

The team at Pulsate, a self proclaimed pioneer in mobile marketing software, unveiled the “Mobile Marketing Growth Stack” to help companies “supercharge their app engagement.” Pulsate CEO, Patrick Leddy (pictured on right), said, “The reality is the majority of apps are only used once, users churn within the first few days and ignore push notifications.” […]

Apple Music for Android launches out of beta, gets an equalizer

Apple Music for Android launches out of beta, gets an equalizer

Apple has launched its Apple Music music streaming app for Android out of beta. The update arrived yesterday in the Google Play Store. The app now features an equalizer. You can access it by opening the app’s settings from the drawer and double-tapping the EQ option. It’s off by default, so you’ll have to toggle […]

PANTONE’s Addictive New App will Change the Way you Interact with Colour

PANTONE’s Addictive New App will Change the Way you Interact with Colour

[KGVID]http://lovelymobile.news/wp-content/uploads/2016/08/Pantone_CaseStudy_FINAL.mp4[/KGVID] PANTONE hasn’t experimented much with technology since creating its last app, ‘myPANTONE’, over seven years ago. However, this is set to change with the introduction of its new app called ‘PANTONE Studio’. Created in collaboration with agency Rokkan Los Angeles, the app is aimed towards young, digitally-savvy creatives. “Designers don’t just sit at their […]

Nike launches new Nike+ App and debuts Digital Studio in NYC

Nike launches new Nike+ App and debuts Digital Studio in NYC

Nike launched its anticipated new Nike+ app, which gives athletes personal access to Nike’s signature services, including its most-coveted products, expert guidance and live events, all in one easy-to-access place, as only Nike can do. Nike also announced that it will open its first digital studio in NYC, focused on accelerating the company’s digital connection […]

Hitwise: In-store Mobile Usage on the Increase

Hitwise: In-store Mobile Usage on the Increase

New research from Hitwise reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours. The Hitwise research, based on the online per cent activity of 3m UK shoppers, found that 77 per cent of online searches that focus on price match, and […]

15% of smartphone users are blocking ads, but there are ways to win them back

15% of smartphone users are blocking ads, but there are ways to win them back

The Interactive Advertising Bureau (IAB) just released a new report which highlights the growing usage of ad blocking technology and offers practical advice on how users could be convinced to uninstall their ad blockers. Conducted by C3Research among 1,300 computer and 201 mobile users in the US, the research finds that two-thirds of consumers using […]

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