McDonald’s and DDB Group Hong Kong Challenge Customers To Steal Pure Gold Chicken Mcnuggets

McDonald’s and DDB Group Hong Kong Challenge Customers To Steal Pure Gold Chicken Mcnuggets

McDonald’s, in partnership with DDB Group Hong Kong, have created a box of six 24-carat gold Chicken McNuggets for customers to try to steal. In order to re-ignite people’s excitement for Hong Kong’s most iconic chicken treat, award-winning creative agency DDB Group Hong Kong has brought back McDonald’s infamous nugget-sauce stealing character, Jack the Dipper. […]

UK Ad Viewability hits 18-Month High as Industry efforts yield Fruit

UK Ad Viewability hits 18-Month High as Industry efforts yield Fruit

Two consecutive increases in ad viewability over the past two quarters have seen the well watched surge to an 18-month high, driven by the demand on publishers from agency groups to place a higher percentage of ad surface areas in view. The findings are contained in the latest quarterly update from ad verification specialists Meetrics which found that in […]

Smartphone Penetration to reach 66% in 2018

Smartphone Penetration to reach 66% in 2018

In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% […]

Google plans on sharing its Revenue with News Publishers

Google plans on sharing its Revenue with News Publishers

Google is reportedly planning on sharing its revenue with publishers that make use of its new subscription tools – which were reported alongside the scrapping of the company’s contentious ‘first click free’ policy. Under the subscription model, Google will use the combination of its vast user data and machine learning algorithms to help publishers identify potential […]

Classified photos in a flash: CitNOW Web Video and Smart Image gets vehicle stock online in two hours

Classified photos in a flash: CitNOW Web Video and Smart Image gets vehicle stock online in two hours

Automotive industry professionals now have a much easier way to upload photos to their online classified adverts and UVLs with the launch of CitNOW’s Web Video and Smart Image app. Positioned alongside the existing CitNOW suite of apps, CitNOW Web Video and Smart Image allows sales staff to photograph a vehicle and upload a full […]

Video is fastest growing Ad Format

Video is fastest growing Ad Format

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. In the first half of 2017, advertisers spent £699 million on video ads – a 46% […]

Studio Stick Introduced As World’s First Portable Recording Studio for Smartphones

Studio Stick Introduced As World’s First Portable Recording Studio for Smartphones

Studio Stick is the world’s first portable recording studio for smartphones that allows users to record high quality songs/audio anywhere on the go for an extremely lower cost than professional studio time. Studio Stick is now currently live on Kickstarter and raising funds to bring the project to life. “Professional studios can cost upwards of hundreds of […]

Netflix Earnings: User & Engagement Trends

Netflix Earnings: User & Engagement Trends

Verto Analytics finds out the latest contextual Netflix user trends among people over 18 years old, over the last quarter from June to September 2017:  Netflix’ US audience jumped by 7.7% / 3.7 million people – now reaching 25% of the US online population. The UK saw a huge 24.8% / 1.4 million increase to 16% reach. It saw particularly […]

High-Speed, free Wi-Fi Network for City of London

High-Speed, free Wi-Fi Network for City of London

The City of London Corporation has launched a free, gigabit Wi-Fi network, offering workers, residents and visitors internet access as speeds ranging from 50 to 180 megabits per second. Over 150 wi-fi access points have been installed using City of London street furniture. The network was built within 28 weeks in partnership with Virgin Media, UK […]

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