Eddie Bauer brings Snapchat followers to Mt. Everest with real-time docu-series

Eddie Bauer brings Snapchat followers to Mt. Everest with real-time docu-series

Outdoor apparel retailer Eddie Bauer is sponsoring an innovative mobile documentary in which high-altitude climbers share their Mt. Everest journey on Snapchat, an opportunity for the brand to create a strong, unique relationship with fans. Six-time Mt. Everest climber Adrian Ballinger is teaming up with photojournalist Cory Richards for an innovative docuseries on Snapchat, giving […]

Pinterest opens up Promoted Pins for UK advertisers, with John Lewis and Made.com among launch partners

Pinterest opens up Promoted Pins for UK advertisers, with John Lewis and Made.com among launch partners

Pinterest’s Promoted Pins ad format has landed in the UK, with brands like John Lewis, Made.com, B&Q and Tesco announced as early launch partners. The visual bookmarking tool, which allows users to curate and share images and ideas via an online scrapbook of ‘Pins’, made the announcement on April 6. Promoted Pins, which launched in […]

Bookatable Partnership with EasyPreOrders Sees Sales Boosted

Bookatable Partnership with EasyPreOrders Sees Sales Boosted

Digital restaurant pre booking service Bookatable has revealed a significant boost in sales to its restaurants that trialled the company’s exclusive partnership with EasyPreOrders ahead of a wider rollout of the system scheduled for later in 2016. The trial, which took place during November and December 2015, one of the busiest periods of the year for the […]

Because Consumers Want Alerts on Mobile, Vibes Launches Transactional Mobile Messaging

Because Consumers Want Alerts on Mobile, Vibes Launches Transactional Mobile Messaging

As it turns out, fresh mobile consumer data has revealed that 70 percent of consumers prefer to receive service-based messages on their mobile phones. In fact, 78 percent said text is “the fastest way to be reached for important service updates on purchases.” As a result, mobile marketer Vibes has launched a transactional messaging solution to […]

Hero Condoms takes to Tinder to match users with STIs

Hero Condoms takes to Tinder to match users with STIs

Australian Tinder users have been ‘swiping right’ to a series of personified STIs as part of a campaign by condom brand Hero. From ‘Johnorrhoea’ to ‘Sydphilis’ and ‘Herpeia’, a series of 10 fake profiles named after the diseases have been appearing as potential date options for singles on the platform in a bid to highlight the unpleasant side-effects […]

After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat

After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat

In February Jeep chose to air its minute-long Super Bowl spot “Portraits” vertically, partly because the creative fit the size of a mobile phone. Now, the brand is permanently setting up shop on vertical-oriented Snapchat. Recently, Jeep officially opened a Snapchat account, posting user-generated photos of cars. Each day, users have been voting for their favourite photo […]

Burberry becomes the first luxury brand to run a Snapchat Discover channel native ad

Burberry becomes the first luxury brand to run a Snapchat Discover channel native ad

Burberry currently running its very own temporary Discover channel on Snapchat, a native ad with a suite of branded content. The channel, which can be found in the first slot of the Discover tab of Snapchat, is dedicated to promoting Mr. Burberry, the luxury brand’s latest men’s fragrance and accompanying capsule collection and men’s grooming products. While […]