BuzzFeed to reach audiences in China through licensing deal with Bytedance

BuzzFeed to reach audiences in China through licensing deal with Bytedance

BuzzFeed has signed a licensing deal with China’s Bytedance Technology Co, which will help the American publisher circumvent the country’s firewall and enter the Chinese market. The Chinese publisher owns Toutiao, a news and videos aggregator platform, and Xigua, which focuses on short video clips. It currently has about 200 million daily active users around […]

Google gives users more control over online ads

Google gives users more control over online ads

You can’t escape ads online because they’re often the primary source of revenue for publishers and content creators. Google runs one of the largest ad businesses online and it routinely improves the controls that users have over their online ad experience, to ensure that a balance is struck between ads and user experience. Google has […]

InMobi Expands IAS Integration for Enhanced Ad Viewability Reporting

InMobi Expands IAS Integration for Enhanced Ad Viewability Reporting

InMobi, an independent mobile in-app advertising platform, has announced an expanded integration of Integral Ad Science (IAS) verification solution to include IAS Firewall tags that now provides advertisers with enhanced viewability reporting for their mobile in-app VAST (Video Ad Serving Template) video campaigns. Recently, InMobi announced that it has acquired AerServ for $90 million. In […]

YouTube to invest $5 million in ‘positive’ video content

YouTube to invest $5 million in ‘positive’ video content

Following a series of scandals for YouTube’s video-sharing network, the company has announced it’s investing $5 million in creators who use the service in “positive ways” to create change and empower young people. The investment is going towards YouTube’s Creators for Change, its two-year old program focused on countering hate and promoting tolerance. In its […]

DAS announces new Alexa skill for Amazon Echo

DAS announces new Alexa skill for Amazon Echo

We’d like to introduce you to our newest team member. #LegalAlexa Download the skill today.https://t.co/IS6AQ1X2eg #Insurtech #LegalTech #Alexa pic.twitter.com/SStU98nA24 — DAS UK Group (@DASLegalUK) January 25, 2018 DAS UK Group has become the world’s first legal expenses insurer to launch an innovative new Alexa skill for the Amazon Echo. DAS customers and the general public […]

Samsung releases the official 2018 Winter Olympics app

Samsung releases the official 2018 Winter Olympics app

Samsung has launched The Official App of the PyeongChang 2018 Winter Olympic Games, the South Korean company has announced. This app was created in partnership with the IOC — the International Olympic Committee — as well as the PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games. Samsung describes its Olympics offering as […]

Clinch for Facebook enables marketers to personalize videos

Clinch for Facebook enables marketers to personalize videos

Creative technology company Clinch has announced the launch of ‘Clinch for Facebook’, a video personalization engine built specifically for the social network, as well as for Instagram. Clinch for Facebook allows for rapid A/B testing of creatives and generates personalized campaigns at scale (both video and display) using unique Facebook formats such as Canvas, Collections and Instagram Stories. […]

Apple’s HomePod arrives in stores on February 9

Apple’s HomePod arrives in stores on February 9

HomePod, the innovative wireless speaker from Apple, arrives in stores on February 9 and is available to order online beginning January 26 in the US, UK and Australia. HomePod will arrive in France and Germany this spring. Using just your voice, it works together with an Apple Music subscription, providing access to one of the […]

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