Chinese social media platform WeChat reaches a billion user accounts worldwide

Chinese social media platform WeChat reaches a billion user accounts worldwide

Chinese social media network WeChat, which is used for everything from chatting with friends to booking travel and making payments, has reached a billion user accounts globally, reports the Financial Times. The sheer number of accounts demonstrates the app’s dominance, though it’s important to note that user accounts means the number of accounts, not individual […]

YouTube gains JICWEBS certificate for brand safety

YouTube gains JICWEBS certificate for brand safety

YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading. YouTube was independently verified by auditing firm BPA Worldwide as to how their processes meet JICWEBS’ guidelines to reduce the risk of ads being served against inappropriate content. These guidelines […]

Placed now offers open-source mobile location data for businesses

Placed now offers open-source mobile location data for businesses

Placed, a location-based ad tech firm that Snap Inc. bought in 2017, is making its analytics platform available to the public at no cost, according to an announcement. By making its Placed Insights service open source, the firm is letting more brands and agencies use mobile marketing tools that were previously only available to bigger […]

Nike teams up with Headspace for ‘mindful’ guided runs

Nike teams up with Headspace for ‘mindful’ guided runs

Nike has joined forces with meditation app Headspace to provide you with a different kind of audio-guided runs: one that works your body and calms your mind. You can now find the first three Headspace audio-guided “mindful” runs on Nike’s Run Club (NRC) app. Like the other guides on NRC, they feature coaches and athletes […]

Three takes IoT services global with Cisco Jasper Control Center

Three takes IoT services global with Cisco Jasper Control Center

Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services. The automated IoT connectivity platform is designed for companies looking to deliver IoT services to their customers on the Three Group networks. The Three Group’s customers can now leverage the power of […]

AT&T, Sprint, T-Mobile and Verizon to jointly launch next-generation mobile authentication platform

AT&T, Sprint, T-Mobile and Verizon to jointly launch next-generation mobile authentication platform

The Mobile Authentication Taskforce, comprised of AT&T, Sprint, T-Mobile and Verizon, has revealed product details of the next-generation mobile authentication platform at Mobile World Congress in Barcelona. Formed last year to develop a mobile authentication solution to help protect enterprises and consumers from identity theft, bank fraud, fraudulent purchases and data theft, the Mobile Authentication Taskforce […]

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