Clarivate Analytics to enhance AI-driven trademark research solutions with TrademarkVision acquisition

Clarivate Analytics to enhance AI-driven trademark research solutions with TrademarkVision acquisition

Clarivate Analytics, the global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the acquisition of Australian AI-technology company TrademarkVision. It joins Boston-based company CompuMark, the trademark clearance and protection partner for 9 out of 10 of the world’s most valuable brands. Forty percent of trademarks filed contain images. However, […]

Music can now be added to Facebook Stories

Music can now be added to Facebook Stories

 Music is in the air, and Facebook was in tune with the updates it revealed on Wednesday October 24: the addition of music to Facebook Stories, the expansion of its Lip Sync Live feature to pages, the addition of lyrics to Lip Sync Live and testing the ability for people to add songs to […]

Apple app store ads set to become a $2BN business by 2020

Apple app store ads set to become a $2BN business by 2020

Apple’s Search Ads business could be set to generate more than $500m in revenue this and then make four times that by 2020. According to a note from Bernstein analyst Toni Sacconaghi, seen by CNBC, Search Ad revenue for Apple could approach $2bn by 2020 – and that’s a “conservative” estimate. With this development, it’s […]

Merkle launches people-based data platform, DataSource, in UK market

Merkle launches people-based data platform, DataSource, in UK market

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the introduction of its proprietary people-based, market agnostic data platform, DataSource, to the UK market. DataSource offers UK brands access to the most comprehensive source of consumer identity and insight in the UK, combining the best offline and online datasets to create one identity graph overlaid with […]

Byron Offers Facebook Messenger Payment in its Restaurants

Byron Offers Facebook Messenger Payment in its Restaurants

British restaurant chain Byron is the first to launch a Quickpay bot allowing customers to pay for their bill using Facebook Messenger. The payment technology, created by hospitality platform Flyt, gives diners the chance to pay for their meal as soon as they order as well as split the bill. Diners can choose the hamburger […]

Smaato reduces media buying costs with automated traffic curation

Smaato reduces media buying costs with automated traffic curation

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that their Automated Traffic Curation (ATC) product significantly reduces costs of programmatic bidding for Demand Side Platforms (DSPs). The machine learning technology, which has been active and improving for the last year, culls less relevant inventory before reaching a demand partner’s […]

Lufthansa and IBM team up for AI-powered ad campaign

Lufthansa and IBM team up for AI-powered ad campaign

 IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe. As part of Lufthansa’s ongoing global #SayYesToTheWorld brand campaign, it has become the first airline to launch a Watson Ads campaign, joining other brands such as Lego, Behr […]

Facebook rolls out simplified Messenger

Facebook rolls out simplified Messenger

Facebook has launched its new, simplified version of Messenger, dubbed Messenger 4. Messenger’s previous nine tabs have been cut to three. Conversations are on the Chats tab, with a camera icon at the top of the screen to make it easier to take photos. The People tab lists friends who are currently available for a […]