KFC gives away Colonel Sanders floaties via Snapchat for Memorial Day

KFC gives away Colonel Sanders floaties via Snapchat for Memorial Day

KFC launched a summer sweepstakes where fans can win a limited-edition KFC Colonel floatie. The floatie is in the likeness of Colonel Sanders and features holders for a bucket of chicken and beverages. Through June 22, fans can visit KFCfloatie.com to enter to win one of the floaties, which aren’t available for sale. KFC announced […]

Starbucks is beating Apple, Google, and Samsung in mobile payments, according to eMarketer

Starbucks is beating Apple, Google, and Samsung in mobile payments, according to eMarketer

Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months. That puts […]

Absolut launches global interactive selfie campaign in airports with the help of JCDecaux

Absolut launches global interactive selfie campaign in airports with the help of JCDecaux

Absolut has launched a ‘Global Selfie’ campaign to celebrate the launch of its limited edition ‘Absolut World’ vodka. The campaign invited travellers flying from Frankfurt and Singapore to upload a picture of themselves via Absolut.com/globalselfie with their name, age, city and recommend places they love eating, drinking and getting together with friends at in their […]

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

PubMatic, a publisher-focused sell-side platform (SSP) for an open digital media future, has released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of […]

Tremor Video DSP and Cuebiq exclusively partner for industry’s first geo-behavioral targeting on Connected TV

Tremor Video DSP and Cuebiq exclusively partner for industry’s first geo-behavioral targeting on Connected TV

Tremor Video DSP, a leading programmatic video platform, and Cuebiq, a next generation location intelligence and measurement company, have announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for […]

The Angry Birds Movie 2 kicks off Rovio’s multi-year content roadmap

The Angry Birds Movie 2 kicks off Rovio’s multi-year content roadmap

Rovio Entertainment has announced its new multi-year content roadmap for partners, led by the September 2019 theatrical release of The Angry Birds Movie 2, the much anticipated sequel to the 2016 blockbuster The Angry Birds Movie which generated $352 million at the global box office. In addition to the animated sequel being released globally by […]

Monthly mobile data usage per subscriber in Africa and Middle East to reach 4.6GB by 2022, says GlobalData

Monthly mobile data usage per subscriber in Africa and Middle East to reach 4.6GB by 2022, says GlobalData

Africa and Middle East’s (AME) monthly mobile data usage per subscriber is forecast to more than double between 2017 and 2022, reaching 4.6GB by the end of the forecast period, according to GlobalData, a leading data and analytics company. Growth will be supported by the increasing availability of sub $50 smartphones, falling data prices and […]