Evolving holiday shopping habits have created ‘Black November’

Evolving holiday shopping habits have created ‘Black November’

Consumer spending data shows that shoppers are no longer waiting for Black Friday and Cyber Monday. The weeks leading up to the big, traditional spending days are seeing increased online traction. Brand Keys, a research consultancy, calls this earlier shopping pattern ‘Black November.’ According to a survey of more than 11,000 US consumers, over 55% […]

Mobile broadband is faster than Wi-Fi in 33 countries, according to Open Signal

Mobile broadband is faster than Wi-Fi in 33 countries, according to Open Signal

Generally, it’s accepted that internet access originating from a Wi-Fi hot spot will be faster than a mobile broadband connection. Many of the most popular smartphones, like iPhones, automatically join the nearest known Wi-Fi network because of this belief. But according to a new study, this assumption isn’t true in many places around the world. […]

Applift appoints Maor Sadra as new Chief Executive Officer

Applift appoints Maor Sadra as new Chief Executive Officer

Applift, a leading mobile ad tech company, announced the appointment of Maor Sadra to Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising to the role Managing Director & Chief Revenue Officer in 2015. Applift’s Co-Founder, Tim Koschella, hands the reins of CEO to Sadra as Applift continues […]

Retailers turn to mobile ads to win Black Friday, according to ADYOULIKE

Retailers turn to mobile ads to win Black Friday, according to ADYOULIKE

ADYOULIKE, a leading native advertising technology, reports a surge in the number of online retailers turning to mobile advertising in the run up to Black Friday and Cyber Monday. Analysis of advertisers accessing ADYOULIKE supply revealed a 300% increase in the number of retail brands accessing their premium infeed native advertising supply in the last […]

Tribal Worldwide expands neuromarketing capabilities by collaborating with NeuroTrend

Tribal Worldwide expands neuromarketing capabilities by collaborating with NeuroTrend

Neuroscience technology company NeuroTrend has announced its Asian expansion by way of Singapore through a collaboration with Tribal Worldwide. Both companies will jointly launch the Neuromarketing Consumer Insights Lab in Singapore with offerings extended across Asia, providing clients with scientific neuromarketing research. This is part of a new suite of tools for Total Experience (TX), […]

A WeChat-powered hotel in China lets you check in, enter your room and get breakfast through your phone

A WeChat-powered hotel in China lets you check in, enter your room and get breakfast through your phone

China’s biggest app, WeChat, partnered with InterContinental to open a smart hotel in Shanghai that lets users book rooms, remotely check in, and use their phones as key cards — all without requiring human assistance. Once they’ve completed their reservation, travellers verify their identity at the hotel through facial recognition and collect their digital key […]

Amazon wants to bring its digital wallet into physical stores

Amazon wants to bring its digital wallet into physical stores

Amazon is reportedly getting serious about mobile payments to challenge the likes of Apple and Samsung by bringing its digital wallet to brick-and-mortar merchants – before the competition gets a stranglehold on the market. The eCommerce giant is starting by bringing Amazon Pay to gas stations, restaurants, and other merchants that wouldn’t necessarily consider Amazon […]

YouTube adds 100 new feature films that you can watch for free but you’ll have to sit through ads

YouTube adds 100 new feature films that you can watch for free but you’ll have to sit through ads

Streaming website YouTube has added about 100 new feature films that you can watch for free- but there’s a catch. You don’t need a subscription to watch these full-length films but you will have to sit through ads. Around 100 films have been added to the website’s free movie collection through partnerships with studios. The […]