eMarketer Releases New Programmatic Advertising Estimates

eMarketer Releases New Programmatic Advertising Estimates

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By the end of the forecast period, that share will rise to 84.0%, leaving little doubt […]

Mobile driving UK digital ad spend past the £10bn threshold

Mobile driving UK digital ad spend past the £10bn threshold

Digital ad spend in the UK increased by 17% in 2016 to reach £10.3bn – the fastest growth rate in the industry in nine years. The reason attributed to this? Mobile. As we become a constantly connected society, mobile is becoming consumers’ default and often primary, gateway to the internet. According to the Internet Advertising […]

Flipboard Is Now Offering Vertical Video Ads That Act Like GIFs

Flipboard Is Now Offering Vertical Video Ads That Act Like GIFs

Flipboard, the mobile publishing app with 90 million monthly readers, is launching a vertical video ad unit on August 3 with independent film distributor Bleecker Street as its first buyer. On the heels of its critically acclaimed film Captain Fantastic, Bleecker Street is pushing historical thriller Anthropoid while targeting readers of politics, movies, entertainment and news. […]

Honda revs up social activations with stop-motion mobile videos

Honda revs up social activations with stop-motion mobile videos

Honda is promoting its revamped 2017 Ridgeline vehicle with a social media campaign that includes four stop-motion videos showing off its features alongside another series with a woodworking expert detailing various pieces that can fit into the vehicle’s back. The car manufacturer joined forces with Oscar-nominated stop-motion artist PES for the new integrated marketing campaign, […]

Pulsate Launches Mobile Marketing Growth Stack

Pulsate Launches Mobile Marketing Growth Stack

The team at Pulsate, a self proclaimed pioneer in mobile marketing software, unveiled the “Mobile Marketing Growth Stack” to help companies “supercharge their app engagement.” Pulsate CEO, Patrick Leddy (pictured on right), said, “The reality is the majority of apps are only used once, users churn within the first few days and ignore push notifications.” […]

Apple Music for Android launches out of beta, gets an equalizer

Apple Music for Android launches out of beta, gets an equalizer

Apple has launched its Apple Music music streaming app for Android out of beta. The update arrived yesterday in the Google Play Store. The app now features an equalizer. You can access it by opening the app’s settings from the drawer and double-tapping the EQ option. It’s off by default, so you’ll have to toggle […]