IBM partners with AdLedger and Salon Media on blockchain advertising project

IBM partners with AdLedger and Salon Media on blockchain advertising project

AdLedger, the non-profit research and development consortium, is joining forces with IBM and online news outlet Salon Media for a proof of concept blockchain project. The project leverages a shared ledger to deliver on blockchain’s promise to bring transparency to advertising. The ledger acts as a trailing audit, ensuring optimal yield management and ROI for […]

Amazon’s app goes abroad with new international shopping feature

Amazon’s app goes abroad with new international shopping feature

Amazon has launched the ‘International Shopping’ experience within the Amazon Shopping App, making it possible for international customers to browse and shop over 45 million eligible items that can be shipped to their country from the United States. This experience is available on mobile browser and mobile app within the Amazon Shopping App for both iOS […]

TicToc by Bloomberg launches in Asia

TicToc by Bloomberg launches in Asia

Five months after launching in the US, Bloomberg’s TicToc is ready for advertisers in the APAC region. With over 1 million daily active readers and seven founding advertisers, the platform aims to marry the real-time nature of Twitter with the quality journalism of Bloomberg. Over 2,000 journalists from Bloomberg supply journalism to the platform in […]

Coleman launches mobile app to inspire people to get outdoors

Coleman launches mobile app to inspire people to get outdoors

Want to find stunning campsites, delicious recipes, and expert gear recommendations from camping pros with more than 100 years of experience? Coleman, an international leader of durable outdoor recreation products, launched its first mobile app, “Coleman – Get Outdoors”, which is now available for iPhone and Android users in the US. The Coleman – Get […]

Coca-Cola links up with Cargo to provide refreshments in Uber and Lyft rides

Coca-Cola links up with Cargo to provide refreshments in Uber and Lyft rides

Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available to purchase from Cargo-equipped rideshare cars in cities including New York, Boston, Chicago, Minneapolis, Washington D.C., Baltimore, and now also Atlanta. The water brand will […]

Snapchat launches ‘shoppable’ augmented reality feature in Lenses

Snapchat launches ‘shoppable’ augmented reality feature in Lenses

Snapchat is rolling out a new ‘shoppable’ augmented reality (AR) Lens feature for advertisers around the world. Shoppable AR Lenses serve as an extension of sorts to Snapchat’s existing shoppable ads that allow marketers to engage with potential customers natively through Snapchat. Back in 2015, Snap rolled out its machine learning-based Lenses feature that allowed […]

Middle East and Africa see growth in average monthly mobile minutes of use per subscriber, says GlobalData

Middle East and Africa see growth in average monthly mobile minutes of use per subscriber, says GlobalData

The average monthly mobile voice usage per subscriber in the Middle East and Africa will remain stable in 2018, despite the growing adoption of over-the-top (OTT) voice applications such as Skype, WhatsApp and Facebook Messenger, according to GlobalData, a leading data and analytics company. OTT voice applications can have a negative impact on telecom operators’ […]

Amex cashes in on Coachella with shoppable AR feature

Amex cashes in on Coachella with shoppable AR feature

American Express integrated a shoppable augmented reality (AR) feature in the official smartphone app for Coachella, the annual music and arts festival in California. The payment company’s AR experience lets cardholders buy select merchandise using the Coachella app’s AR camera anywhere on the festival grounds. App users can select the on-screen “shop” button and wave […]