Android Regains the Throne in Australia

Android Regains the Throne in Australia

Android is resurgent in Australia, according to new research from International Data Corporation (IDC). The research firm found that devices with the popular Google operating system (OS) had rebounded to account for 63% of smartphones shipped in the country in Q2 2017, while Apple’s iOS was installed on 37% of devices shipped that quarter. Android’s share […]

Apple Accepts WeChat Pay In Bid To Boost Sales In China

Apple Accepts WeChat Pay In Bid To Boost Sales In China

Apple will now accept WeChat Pay as a payment method for App Store and iTunes purchases as it seeks to boost sales in China. The move comes months after Apple and WeChat owner Tencent fell out over Apple’s stance on in-app purchases. In a statement to Chinese media, Apple said the company is “dedicated to providing multiple […]

Retail Set To Drive UK Digital Ad Spending Through 2018

Retail Set To Drive UK Digital Ad Spending Through 2018

The UK’s largest industry sector for digital ad spending will continue to be retail for the foreseeable future, with retailers driving overall digital ad spending gains in the UK through 2018, according to new forecasts from eMarketer. Among the five UK industries tracked by eMarketer – automotive, consumer packaged goods (CPG) & consumer products, travel, retail […]

Mobile Game Developers Turn To ‘Rewarded Ads’

Mobile Game Developers Turn To ‘Rewarded Ads’

Mobile game developers are increasingly implementing “rewarded ads” that players can view while playing in exchange for in-game prizes, The Wall Street Journal reports. This comes amid a big upswing in advertising in games — 78% of the 50 highest-grossing gaming apps in the US featured ads in the first half of this year, compared with 45% in 2016. Candy Crush […]

InMobi unveils mobile media platform powering TV-like video ad experiences within premium apps

InMobi unveils mobile media platform powering TV-like video ad experiences within premium apps

InMobi, one of the largest independent mobile advertising and technology platform, announced the launch of a mobile media platform for premium in-app video advertising. Through partnerships with top publishers in the country such as Viu, Detik, Path, BBM, Baca, LINE and others, InMobi now becomes the largest mobile media platform in Indonesia with a reach […]

Barclays introduces iPhone voice payments via Siri

Barclays introduces iPhone voice payments via Siri

Barclays has teamed up with Apple to become the first UK high street bank to introduce the ability for customers to make payments using their voice through Siri. Siri has been integrated into the Barclays Mobile Banking app, meaning iPhone and iPad-using Barclays customers no longer need to open the app to pay existing payees and mobile […]

NEON’s GoT Snapchat Lens from Mango Comms and DDB NZ Hits Instagram Industry Standards

NEON’s GoT Snapchat Lens from Mango Comms and DDB NZ Hits Instagram Industry Standards

When the latest series of HBO’s Game of Thrones launched globally, NEON marked the release with a New Zealand-wide Snapchat lens, created by Mango Communications and DDB New Zealand, allowing fans to turn themselves into an ice-breathing White Walker. Mango was charged with generating hype ahead of the season premiere and public launch of the lens […]

GroupM rolls out viewability standards globally

GroupM rolls out viewability standards globally

GroupM, the media investment management group of WPP, has announced the global rollout of viewability standards to support continued investment in digital media. Viewability is a measure of a digital ad’s opportunity to be seen, and since 2014 which GroupM claims to have championed. Key clients are supporting the demand for enhanced viewability and measurement in digital advertising, including Unilever, Campbell […]

Alibaba’s Mobile Engagement is Exploding Thanks to AI

Alibaba’s Mobile Engagement is Exploding Thanks to AI

Customers usually go on shopping apps to search for what they want to buy, but Alibaba also wants to tell them what they want to buy with the help of artificial intelligence (AI). The strategy seems to been working, as Alibaba has seen a surge in mobile engagement during the first quarter of 2017. The […]