Younger consumers are forcing brands to change how they approach influencer marketing

Younger consumers are forcing brands to change how they approach influencer marketing

The demand from consumers for authenticity and transparency within influencer marketing has had a significant change on the purpose the marketing technique serves for businesses in the last year. 60 per cent of digital marketers have seen the purpose of influencer marketing change ‘drastically’ for them in the last 12 months, with 56 per cent […]

More than two-thirds of marketers claim creative quality is being harmed by digital advertising growth

More than two-thirds of marketers claim creative quality is being harmed by digital advertising growth

Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced research that reveals challenges marketers face as they try to balance technology innovation with creativity. The study, which surveyed more than 500 business decision making brand-marketers across Europe and the US, found that over two thirds (67%) believe digital growth in advertising […]

Facebook Messenger begins rolling out unsend feature

Facebook Messenger begins rolling out unsend feature

Earlier in November 2018, reports suggested that Facebook was planning to introduce an ‘unsend’ feature on to Messenger that would give users 10 minutes to delete a message that they gave send before it is read. And now nearly a week later, word is that the social media giant has started rolling the update to […]

Nepal’s First Robot Waiter is Ready for Orders

Nepal’s First Robot Waiter is Ready for Orders

“Please enjoy your meal,” says Nepal’s first robot waiter, Ginger, as she delivers a plate of steaming dumplings to a table of hungry customers. The poor Himalayan nation is better known for its soaring mountain peaks than technological prowess, but a group of self-taught young innovators are seeking to change that. Local startup Paaila Technology […]

Snapchat is rolling out friendship profiles, Bitmoji Stories and Bitmoji Merch

Snapchat is rolling out friendship profiles, Bitmoji Stories and Bitmoji Merch

Snapchat revealed two new features and one new eCommerce initiative on November 14. The messaging application debuted Friendship Profiles, which contain all of the content—images, videos, messages, links, etc.—that users have saved in chats with friends or groups of friends in one place. If a user opts to share his or her location, that user’s […]

Spotify for Apple Watch helps you keep time with the music

Spotify for Apple Watch helps you keep time with the music

We are constantly on the go—whether bouncing between the gym, work, school, errands, or just chilling—and Spotify’s smartwatches are the tool to help keep us up to speed. Spotify is introducing a new app for the Apple Watch, giving you the ability to seamlessly access and control your favourite music and podcasts without missing a […]

Oath’s Advertising Suite Adds Programatic Audio

Oath’s Advertising Suite Adds Programatic Audio

Oath has made programmatic audio ads available globally through its Oath Ad Platforms suite of marketing and advertising solutions. Oath Ad Platforms launched in September, combining the assets of BrightRoll, One by AOL, and Yahoo Gemini into a single set of solutions. The addition of programmatic audio ads enables advertisers to reach podcast and streaming […]

Amazon strikes deal with Apple to sell new iPhones and iPads

Amazon strikes deal with Apple to sell new iPhones and iPads

Amazon has made a deal with Apple that will see the Cupertino tech company sell its products — including iPhones, iPads, and Apple Watches — directly on Amazon, according to a report from CNET. Amazon has sold Apple products before, but those have been from third-party sellers, which means that the prices are often variable […]

Disney posts record profits as it reveals Netflix rival

Disney posts record profits as it reveals Netflix rival

Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%. In the three months to 29 September, Disney earned $14.3bn in revenue, up 12% year-on-year, while profits rose 33% to $2.3bn. Its performance was boosted by the studio division, whose revenues jumped 50% […]

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