When anyone ‘Shazams’ the new TV ad, by Saatchi & Saatchi London, or code in the retailer’s Good Living Magazine they will be taken to an augmented reality (AR) experience on their smartphone that lets them be part of the ad through a lip syncing spooky filter.
This can then be saved and shared with friends across social media channels.
Andy Murray, Asda’s Chief Customer Officer, said: “Halloween is increasingly popular in the UK and our through-the-line campaign aims to bring out the fun side of the spooky celebrations. With the right mix of innovation, exclusive ranges and great prices, every touch-point of our campaign encourages the whole family to ‘get into the spirit’ and get involved – truly making Asda the home for all things haunted this year!”
The 30” TVC will run from October 7, with 6” cut downs appearing on Asda’s social channels alongside a 20” radio spot and PR support.