ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices.
This new pairing combines the technology of demand-side platform (DSP) Tabmo and sell-side platform (SSP) ADYOULIKE, helping mobile marketers benefit from access to expanded inventory. Through Tabmo’s unique demand and ADYOULIKE’s Native AI (powered by IBM Watson), ads are served to the right audiences, in the right context and in a brand safe environment.
“Tabmo is doing amazing things when it comes to expanding the reach of native programmatic across mobile,” said Francis Turner, ADYOULIKE US Managing Director. “This partnership is a big step for us in terms of accessing new mobile demand for our publishers, while expanding our own footprint across the advertising ecosystem.”
“With 80 percent of online time being spent on mobile devices, it’s a critical space for advertisers to master, with its own unique set of challenges,” continued, Turner. “ Native advertising is specifically poised to be the dominant format for mobile, as it naturally integrates into smaller screen size, without distracting users. “
“We’re witnessing native advertising rapidly becoming the preferred method of creative ad delivery,” said Chris Childs, Tabmo UK Managing Director. “With ADYOULIKE’s proven expertise in the space, we’ll now be able to bring our clients the power of AI-based targeting, which forms the backbone of this partnership and ADYOULIKE’s technology.”
According to a recent study conducted by ADYOULIKE with participation from Theorem, approximately 92 percent of marketing executives believe that AI technology, like that provided by ADYOULIKE, can help leverage the context of a page to optimize native advertising. The study validates AI technology as a way for marketers to leverage the context of a page to provide an optimal and less intrusive online experience.